Amazon.com, Inc. (Nasdaq: AMZN) rose 3/16 to close at 47 1/16 Monday after the e-tail giant launched an online health and beauty store, in the form of a direct link to Drugstore.com (Nasdaq: DSCM). The move is a first for Amazon, which until now has not integrated other sites into its navigational structure.
The companies first announced the plan in January. “We are always looking for ways to improve the Amazon.com shopping experience,” said Jeff Bezos, founder and chief executive officer. “We want our customers to come to us to find anything and everything that they might want to buy online.” Shoppers who click on the link will be shifted to Drugstore.com’s site, where they can make purchases.
Amazon has seen its share price plunge in a general sell-off of consumer e-commerce stocks. Still, the stock is above its 52-week low of 40 3/16.
Drugstore.com shares closed at 7 Monday, up 1/4.