The stock of Fogdog, (NASDAQ: FOGD) which is heavily advertising its sports e-tail operations on network television, jumped in early intraday trading on Monday to a high of $9.56 from its close at $8.53 last Thursday. Fogdog went public on December 9th at an opening price of $11. It quickly hit a high of $22, but receded to a close of $13.12. Since its opening day, the stock has traded downward to its low on December 23rd.
Fogdog is one of several companies that specializes in online sporting goods. Competitors include The Sports Authority (NASDAQ:TSA), Global Sports Interactive (NASDAQ: GSPT) and the newly announced MVP.com, which has John Elway, Wayne Gretzky and Michael Jordan on its Board of Directors.