Stock Watch: MotherNature.com IPO Tumbles

While the business-to-business sector is clearly being favored right now, investors are being much more selective about e-commerce retailers. Vitamin and health-supplement retailer MotherNature.com (Nasdaq: MTHR) went public at $13 a share on Friday, and the stock fell hard on its first day of trading, closing down 2-11/16 to 10-5/16, a decline of more than 20 percent.

The problem with stocks like MotherNature.com is that investors are more inclined to put their money in the biggest e-commmerce retailers than gamble on niche retailers and lesser-known companies. MotherNature.com, however, does have a powerful ally in CMGI, which is an investor in the company.

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