Stock Watch: Organic Raises Its Range

One of the hottest initial public offerings of the week is expected to be Organic, an Internet services firm that offers consulting and e-commerce solutions. On Monday, the company raised the range of its IPO to $18 to $20 a share, up from $12 to $14, and it will not be at all surprising if the offering is priced above $20. Organic, which could go public on Wednesday, has a lot going for it, including the fact that the stocks of competitors like Razorfish, Agency.com and Viant have done extremely well since the companies went public.

Organic has a top-notch client list of both Internet and brick-and-mortar companies that includes Avis, Blockbuster Video, CDNow, Chase Manhattan, Compaq, Daimler Chrysler, Deja.com, Hewlett-Packard and Mastercard.

Organic should also benefit from a strong underwriting team led by Goldman Sachs. All signs are pointing to an extremely strong opening on IPO day.

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