Stock Watch: Repowered Publishing System Lifts Popmail.com

Popmail.com (Nasdaq: POPM) gained 1/16 to 15/16 Friday after its IZ Inc. subsidiary said it relaunched its e-mail marketing publishing system using software from Vignette Corp. (Nasdaq: VIGN).

Under the new system, content can be entered just once and used many times in multiple formats, such as e-mail, Web pages and Wireless Application Protocol (WAP). “We have a state-of-the-art publishing concept that we are building in partnership with some of the Internet’s top brands,” said IZ Chief Executive Officer Jesse Berst.

Vignette slipped 5/8 to 35 Friday.

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