"Everybody's using technologies like artificial intelligence, predictive analytics, marketing automation tools, search engine marketing and lead analytics tools," said Michelle Cirocco, head of global marketing for Televerde. "We're using all these tools and technologies to identify who we should communicate with, and we use them to set the stage for our marketing and demand-generation efforts, and to get our name...
So you've just migrated your e-commerce platform. A few weeks into the launch, you discover something shocking: Despite performing technical due diligence, hiring the best development agency, and spending a fortune on the migration, your traffic and Google rankings have dropped significantly. If thi...
EverString, a San Mateo, California-based startup that offers artificial intelligence software for business-to-business sales, marketing and operations teams, hasy released FIRE, a four-point strategy to improve sales performance. The FIRE methodology is designed to unite and simplify the goals of s...
For some time, it has been my impression that in the CRM market, all -- or at least most -- of the good ideas have been taken. It's been a long time since we've seen a new systemic approach to front-office business. It's even been a long time since we've seen a major innovation at the department lev...
Lattice Engines, a provider of account-based marketing tools driven by AI, has announced the launch of Lattice Atlas, positioning it as the first customer data platform for ABM. The new platform synchronizes all customer data across a single, integrated view, making it easier for customers to see th...
Worldwide customer relationship management software revenues totaled $39.5 billion in 2017, eclipsing database management systems, the former market leader. DBMS had worldwide revenues of $36.8 billion last year, and it "has been the biggest software segment for years, noted Julian Poulter, research...
AdRoll has announced RollWorks, a new division that will provide business-to-business marketers with highly targeted, personalized marketing at scale across multiple channels and devices. The result of a corporate restructuring, RollWorks will focus specifically on B2B marketing, while the AdRoll bu...
Something very interesting is happening in the world of CRM blogs: CRM is becoming less and less of a subject. Oh, it's in there -- it's just being elbowed to the back of the stage by a whole host of other related disciplines and technologies. Customer experience, customer engagement and content mar...
Google on Wednesday released its Cloud AutoML Vision service in Alpha. It is the first in a planned series of Cloud AutoML services designed to help people with limited machine learning expertise build their own custom models using advanced techniques such as learning2learn and transfer learning. Le...
Salesfusion has launched version 12 of its marketing automation solution. The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, VP of produc...
Figuring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We've seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot ...
BrightFunnel this week announced the integration of its BrightFunnel Revenue Intelligence Suite with Microsoft Dynamics. The integration will let enterprise B2B marketing teams analyze the impact of marketing investments on their companies' business, BrightFunnel said. They'll be able to accurately ...
InsideView last week released InsideView Target with ABM, a tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. "Companies who want to [succeed] with A...
Four Quadrant this week released its Marketing Automation Buyer's Checklist for companies seeking to purchase a B2B marketing automation platform, or MAP. The checklist has eight major categories for evaluation and more than 35 subcategories. It lists more than 100 questions buyers should ask to mak...
Nimble has partnered with CircleBack, which offers an AI-powered contact capture and cleaning tool that updates contacts and scans business cards automatically. The CircleBack tool captures email signatures in Gmail and G Suite in real time, automatically adding new contacts to a user's list. The to...
Yes - to help ensure fairness and objectivity.
Yes - but humans must always have the final say.
No - using tech disrupts the natural game flow.
No - the chance of human error adds excitement to sports.
Doesn't matter to me, I don't watch sports.
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Ubuntu 23.04 ‘Lunar Lobster’ Lands With Newly Minted Cinnamon Desktop Flavor
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Sonos Bets on Spatial Audio as a Key Brand Differentiator
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Mac Mini, MacBook Pro Refreshed With Latest Apple Silicon
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Are Mainframes an Indicator of Banking Reliability?
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Could Bartenders Close the Growing Tech Skills Gap in Cybersecurity?
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Personal Data Harvesting and How To Reduce Your Digital Footprint
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Business Conditions Prime for More Open-Source Contributors
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Clickbait News Sites Turn to AI for Content
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The AI Revolution Is at a Tipping Point
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EdTech Developer’s Study Game Approach Aces Med School Testing Curve
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Researchers Instantly Crack Simple Passwords With AI
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HP Affirms ‘Better Together’ at Its Amplify Event
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Digital Health Care Flourishing Despite Legal, Logistical Hurdles
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Leverage the Power of Data To Monitor Home Energy Efficiency
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Tips To Help Mask Your Identity Online
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Unresolved Conflicts Slow eSIM Upgrade Path to Better IoT Security
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Generative AI Is Here: Forrester Offers Tech Execs Tips on Next Steps
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Lazarus Hackers’ Linux Malware Linked to 3CX Supply-Chain Attack
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Leaky Pet App Dilemma Can Lead to Serious Cybersecurity Problems
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New Distro Makes Running Arch Linux Very ‘Cachy’
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FBI Issues Warning About ‘Juice Jacking’ at Public USB Charging Stations
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AnkerWork SR500 Speakerphone: Near Nirvana for PC Use, Phones Heck No
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Is ChatGPT Smart Enough To Practice Mental Health Therapy?
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Google Invites Public To Test Drive Its AI Chatbot Bard
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Lenovo Builds a Workstation James Bond Would Love
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Bark and Calix Partner To Combat Cyberbullying
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Social Media Fueled the Run on Silicon Valley Bank: Study
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DARPA Moves Forward With Project To Revolutionize Satellite Communication
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Gen AI and AR/VR: Unintended Consequences, Unproven Mainstream Appeal
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Mozilla Releases Gift Guide With Privacy in Mind
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3 Big Generative AI Problems Yet To Be Addressed
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Meta Lowers Legal Hammer on Law Enforcement Data Scraper
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Why Nvidia Is Winning the Race To Dominate the Metaverse
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