After months of public testing, enterprise reporting, management and analysis firm Web Trends Corporation (Nasdaq: WEBT) unveiled its new portal site for Internet professionals Wednesday.
The site, which was first announced in April, is called WebTrends Network. It features a variety of products and resources for Internet professionals — including news and features, reference materials, discussion groups, stock portfolio tracking and a software download library.
One of the new site’s most noteworthy features — especially to those involved in e-commerce — is WebTrends’ offer of free services designed to improve Web sites. The Portland, Oregon-based company offers security analysis, quality analysis, browser compatibility tests and site popularity analysis to go along with other features.
“WebTrends is well-positioned to be the leader in providing portal content to the Internet professional,” said company CEO, Eli Shapira. “With a roster of premier content providers and years of experience working with the Internet professional, WebTrends is providing a comprehensive end-to-end solution including products, information and services to this important community.”
Working With The Industry
Founded in 1993, WebTrends went public in February with an initial public offering that raised an estimated $45 million (US$). The company reported first quarter earnings of $3 million. It holds a 47 percent share of the site tracking and management tools market, according to Interactive Week magazine, and has an installed base of 50,000 customers.
Some 30 percent of Fortune 500 companies use WebTrends products and services, the company claims. Products like the WebTrends Reporting Server, the WebTrends Commerce Trends, and the WebTrends Security Analyzer are used by customers such as AT&T, Dow Jones & Co., IBM, Intel, Microsoft, American Express and many more.
The new portal includes content provided by Amazon.com, GoTo.com, Monster.com, Beyond.com and others.