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New App Aims to Plug Holes in Leaky Enterprise Data Hulls

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New App Aims to Plug Holes in Leaky Enterprise Data Hulls

When an enterprise's sensitive internal data is leaked, stolen or otherwise compromised, there's a good chance the person responsible works -- or recently worked -- for that enterprise. Trend Micro's LeakProof 5.0 is designed to fix data leaks. It features DataDNA technology to automatically detect sensitive info contained in files like email.


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Trend Micro (Nasdaq: TMIC) on Monday announced LeakProof 5.0, designed to reduce the complexity and cost often associated with the discovery, monitoring and blocking of sensitive enterprise data. New features are built around the Active Update service and language-independent fingerprinting technology the company calls "DataDNA."

Leakproof 5.0 will be available June 22.

"LeakProof 5.0 focuses on three key strategies. It lowers security risk through immediate protection, is less complex and more flexible," Mark Bloom, global manager of DLP product marketing Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales for Trend Micro, told TechNewsWorld.

Notable Problem

Almost 80 percent of internal enterprise data breaches come from authorized insiders, according to the company.

The problem may be worse than many business executives realize. The financial impact to an organization whose data has been stolen averages $202 per record, according to Ken Pappas, vice president of marketing and security strategist for Top Layer Security. The average cost per breach is $6.6 million (up from $4.7 million in 2006).

In 2008, an estimated 84,000,000 records were compromised, Pappas told TechNewsWorld -- "nearly a 225 percent increase over the last eight years at an estimated cost to the economy of $17 billion. The stolen data includes customer Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse data, email lists, contact lists, employee records, financial reports, confidential business documents, software and intellectual property."

In fact, a recent survey by the Ponemon Institute found that 59 percent of employees that leave a company steal data from that company, he added.

Two Versions

Trend Micro is targeting enterprise customers with LeakProof 5.0. Two versions are available. The standard version has privacy protection regulatory compliance components, which secure account information, credit card numbers, contact information and health information. The advanced version adds intellectual property protection.

Trend Micro's DataDNA technology uses algorithms to detect sensitive data embedded in files, records, email and other content. It then stores the data as signatures. This provides a unique sequence for the information in the document and allows enterprises to search a "fingerprint" database of millions of records.

The database is small enough to run on laptops without consuming excessive memory or causing performance slowdowns, according to Trend Micro. In addition, its character-based technology extracts fingerprints from any language.

The service allows easy updating of the database, compliance templates, validators and applications. For example, handling changes to IM and webmail formats through this new feature can speed delivery of application changes.

LeakProof Availability

Per-user pricing varies by seat count. LeakProof 5.0 Client Standard 1-year licenses for a 251-500 seat-count start at $47.82 per user. LeakProof 5.0 Client Advanced 1-year licenses for a 251-500 seat-count start at $68.32 per user.

Both versions of LeakProof include a client and a management server. LeakProof 5.0 client supports Windows 2008, 2003, Vista and XP. The management server supports VMware ESX 3.5.


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