Results 1-1 of 1 for Michael Katz.

Rethinking Web Advertising: Target, Don’t Frustrate

In an atmosphere where Internet users are bombarded with pop-up advertisements and "in-your-face" sales techniques, marketers need to re-examine how they use the Internet to target customers with valuable messages, not infuriate them with intrusive or irrelevant information. In order to be successf...

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