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Results 1-3 of 3 for Bonny Brown.

Improving Customer Experience: Usability Testing Is Not Enough

Many Web businesses do not provide a compelling customer experience; some sites are simply unusable, while others fail to provide content, goods and services that match their customers' needs and expectations. To make matters worse, most e-tailers do a poor job of effectively assessing their custome...

Stop Experimenting on Your Customers!

As eBusiness drives more business, it is attracting more sophisticated marketers who bring with them classic training in marketing research methods from places like P&G. These marketers understand how critical customer research is in guiding their decisions in product development, messaging and ...

E-BUSINESS SPECIAL REPORT

Best Practices Can Improve E-Commerce Experience

It's that time of year again. Shoppers go into a frenzy trying to juggle all the other chores in their life and yet get gifts for everyone on their list -- especially that last minute gift for Aunt Tilly! But years after its inception, online shopping remains a challenge for retailers and Web users ...

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