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AI-Powered Search Turns E-Commerce Queries Into Conversions

It is safe to say that all e-commerce platforms should feature trendy product offerings, crawlable and mobile-friendly site architecture, and ensuring 24/7 customer service. But above all else, having a strong on-site search could be one of the biggest factors in retaining customers and boosting rev...

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4 Big 2020 Sales Enablement Predictions

Now is the time when growth-minded organizations and their sales leaders begin to evaluate this year while looking ahead to the next. It's a time to identify opportunities for improvement, anticipate industry changes, and solidify a sales strategy that will align with the evolving expectations of B2...

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5 Tips for Making the Secret Sauce of a Sales Rockstar

Too often, sales teams and successful reps are shrouded in an air of mystery. Many can't tell you exactly how they do what they do. Nowadays, they do it behind a screen, which limits the potential for apprenticeship, immersive learning and modeling. It offers little data beyond outcomes for managers...

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Using the Contact Center to Help Build Brand Loyalty

In 2018, 8.8 percent of all retail sales globally, totaling more than $2 trillion, were made online. As the total number of online purchases continues to grow, a compelling case can be made that e-commerce customers expect to receive support that is as good as or even better than those who purchase ...

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Risk and Compliance: The Yin and Yang of Security

Mushrooming industry and government mandates that govern IT security have led to a highly regulated environment and annual compliance fire drills. Compliance, however, does not necessarily equal better security. We are reminded of this fact nearly every day when breaches make headlines. So what role...

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Easing the Pain After a Security Breakdown

With each major public data breach our attention focuses on how to prevent these incidents. A good example is the recent security breach at LinkedIn, in which millions of passwords were stolen. Industry experts and the media immediately started to dissect what LinkedIn had done wrong or what methods...

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Harnessing Big Data Through Customer Intelligence

Driving revenue performance and applying data in order to influence/generate buying behavior throughout the customer life cycle is not new -- it's an ongoing goal. Real-time marketing, which relies on capturing data in real time, improves revenue performance and is the optimal way to drive 1:1 custo...

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The Evolution of Online Data Access: Keeping It Secure

Access to data has never been easier than it is today. With a few easy steps, it's possible to uncover just about any type of information you can imagine, even data that is supposedly legally protected, such as personal, financial, healthcare and government records. However, individuals with nefario...

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Turning Customer Intelligence Into Gold

Marketers are embracing the need for customer intelligence to provide actionable insight to optimize revenue. But how do you get started? Treating what you have today as actionable insight enables marketers to think about using their existing data as customer intelligence, learn from it, and then in...

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Is Amazon Nimble Enough for Flash Sales?

Last month, e-commerce giant Amazon made a foray into the flash sales marketplace. With European flash sales stalwart Vente Privee entering the North American market, and with the tremendous growth of U.S. flash sales players like Gilt Groupe and Rue La La, it's clear that the flash sales sector i...

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Putting the Data Center Under the BI Microscope

The challenges that all enterprises face today are numerous -- store more data, provide more services, control costs, and now monitor and manage energy costs and carbon impacts. Today there is mounting pressure on CIOs and CFOs to deliver improved services while curtailing costs. To transition IT or...

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SaaS Apps: The Apex of Customer Service

What if you answered the phone one day to a friendly voice offering tech support for some software that had been troubling you? "Not possible," you'd say. We all know the drill with technical difficulties. We call up the software company during business hours and then sit on hold only to get an agen...

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Winning the Botnet Wars

Botnets embody the ultimate blended threat. Botnet code carries almost every conceivable form of malware -- from spyware to downloaders, rootkits, spam engines and more. To answer like with like, defenders must employ multiple layers of security. The good news is that time-honored techniques are sti...

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Network Forensics and Digital Time Travel

Network forensics is the capture, storage and analysis of network traffic. You might also hear the term referred to as "packet mining," "packet forensics," or "digital forensics." Regardless of the name, the concept is the same, with the objective to record every packet and the data it contains movi...

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Viral Marketing 1, 2, 3

Everyone talks about building an online community that drives "viral" marketing -- but how exactly do you accomplish that? Viral marketing is not about setting up a forum and hoping people will come. It's not about launching the 3,009th Facebook application that will sink quickly into obscurity. It'...

The Free E-Commerce Ride Is Over

Legend has it that the inventor of chess was so wise that when the king asked him to name his reward, he replied that he only wanted one grain of wheat for the first square, two grains for the second, four grains for the third, eight grains for the fourth and so on up to the sixty-four squares on th...

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Don’t Mess With the Platform – Enhance the E-Commerce Experience

As I watch the world economy spiraling downward, I thank my lucky stars that I happen to work in one of the few industries that is expected to grow despite the downturn. Nonetheless, online retailers are going to face slower growth than we were all predicting even a few weeks ago, and the industry i...

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Don’t Let the Economy Kill Marketing Innovation

Chief marketing officers are given the unenviable, almost contradictory, task of catching marketing lightning in a bottle on a consistent basis. The problem is that turbulent economic conditions, like the ones we've experience recently, have historically stymied marketing innovation and forced CMOs ...

Breaking the Vicious Seasonal Development Cycle

We've all done it. The holiday season was crazy, the busiest ever. We missed feature lockdown by a mile, cramming in every last bit just as things began to seriously ramp up. The servers went down on Black Friday. A database crash prevented us from processing returns for four agonizing days. Somehow...

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The Red Queen of E-Commerce

The Red Queen in Lewis Carroll's Through the Looking-Glass lives in a very curious world where, as she explains to Alice, "It takes all the running you can do, to keep in the same place." That sentence sums up the world of e-commerce with uncanny accuracy: No matter how hard we work to knock items o...

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