Articles by Denis Pombriant

Oracle continued its fast-following ways last week when it introduced additional functionality for Oracle On-Demand Release 16. The statement completed a two-part announcement begun the week before and brings to eight the number of new on-demand CRM applications from the company The products announced last week include Oracle Self-Service E-Billin...

The recession is ahead of our thinking about how to sell around it. Our first response is a tried and true strategy that is not right for all occasions. People will disagree with me, but so far we've seen a steady stream of one idea -- staying close to the customer and attending to the customer experience There is nothing wrong with this customer-c...

Late last week Salesforce laid off three executives, or so the story went. Actually two senior sales execs were let go and venerable president and former CFO, Steve Cakebread, just left. Immediately the knowledge-sphere (and I am tempted to write that word without the 'K') started rumbling about what dire straits Salesforce must be in I write a l...

The two biggest dogs in the CRM fight are Salesforce and Oracle. You could debate that, but not with me. Salesforce has had a good run lately with announcements about its platform technology, its community of developers and its new foray into social media and social networking. Oracle has been plowing the same field, but you might notice the com...

Last week Salesforce.com introduced its new support concept dubbed "The Service Cloud." I have to say it makes a lot of sense both as a product direction and as a business decision The announcement is in line with many of the business initiatives that the company has made over the last decade in that it is a leapfrog event. The service and support...

I have been writing about communities for many years, and it seems like a particularly good topic for the interesting times we live in, to borrow a Chinese phrase. A couple of weeks ago I wrote that this is a perfect time to engage in community building, but there is a lot of ambiguity built into that statement, so today I will attempt to clarify ...

Happy New Year! Let's be counterintuitive for a moment, shall we? We're in a recession and we all know it. Traditionally (and sadly) in an economic downturn, when companies seek to lower their expenses, they cut their marketing budgets -- and why not? Marketing costs money, and if you believe your marketing messages will fall on deaf ears in a s...

What a great time to be thinking about the future. Seriously This is my last column of the year, and traditionally I try to forecast some movements in the market for the year ahead. This year it takes a special kind of fortitude to even read a piece like this, let alone write it, but if you think about it, this really ought to be a good time for ...

I don't know about you, but I will be happy to write "The End" on the chapter we call 2008. Normally, at the end of a year I look back at some of my predictions from a year earlier and look for some indication that I was on track at least some of the time. This year is different. Who cares, really -- the big story in the economy was on no one's radar that I know of...

Nearly five years ago, I wrote a white paper that resonated around the industry like a three-point shot clanging off the front of the rim as time expired. A "brick," in the vernacular of basketball; nonetheless, I view it as some of my finest work. The paper, "The New Garage," takes as its premise that cloud computing -- not simply on-demand or S...

We can all read the news. Credit is frozen, or nearly so, and the federal government is laboring mightily to get credit flowing again. Unfortunately, here in the U.S. as well as in other places, like the UK, banks have become averse to doing business. The news reports I read say that after being too lax, many banks are being too strict in their lending policies and are sitting on the cash that governments have given them to lend. What can CRM do here?...

I have in my hot little hand a two-page handout that I got at the recently concluded Dreamforce 2008 event in San Francisco. With all the excitement about the election and the economy, as well as this day job I have, I had not really taken the time to peruse it. A quick glance a couple of weeks ago told me that the company had added a new color ...

It was just a matter of time before businesses started to respond to the financial meltdown with some creativity, and as usual, the biggest advantages will go to the early movers. I have been noodling on several convergent ideas recently, and they seem to be taking shape in the marketplace, but in some quarters where you might not expect innovation or creativity...

A small group of us were standing on the Dreamforce trade show floor surveying the more than 200 booths and vendors assembled there. We were trying to put a finger on what, exactly, the show had become. Was it a user group meeting, a conventional trade show, a partner meeting, or some hybrid? By process of elimination hybrid won out simply because we could not conclude that the show was anything else.

I have been operating in tired mode continuously since the conventions, and by the time you read this, I may have gotten some serious sleep, though I doubt it because this is Dreamforce week after all. There have been too many things competing for my attention after dinner each evening, and none of them resembles a good book or a client. In no particular order, the list includes the Red Sox, Patriots, Republicans and Democrats. ...

You can't say you were not warned or that you had no idea of what was happening. The socialization of CRM took a big step forward on Monday when Salesforce.com CEO Marc Benioff told the keynote audience at Dreamforce 2008 in San Francisco that his company has developed technology that will integrate Facebook and Salesforce.com. Amazingly, despite...

Last week NetSuite held a user group meeting in Boston for OpenAir, a company that they had bought earlier this year. OpenAir, if you don't know, provides an application for managing professional services engagements. When integrated with NetSuite's front and back office applications, the combination provides a lot of functionality for a professional services group. I was invited to attend CEO Zach Nelson's keynote in the afternoon, but I found out later that there was another speech that I would have enjoyed as well...

History does not repeat itself, but it does rhyme -- Mark Twain...

Not that it's a done deal like the title might suggest, but Siebel seems to be reconstituting itself into a rival power in the CRM market once again. After Oracle OpenWorld, I made the observation that Siebel appeared to be returning to its old prominence. The introduction of new products based on Web 2.0 ideas, the continued strength in all glo...

I have to admit that it's hard to concentrate on business with so many issues and crises swirling around lately. As if the presidential election was not enough, the financial meltdown is threatening an economic meltdown, and I am forever asking myself what this all might mean to CRM The political pros are saying that this is a seminal year in the ...