- Welcome Guest
- Sign In
- Welcome Guest
- Sign In
Today, in order to have a commanding e-commerce presence with universal access, domain names must be treated like very special golden keys. Without an effective domain name, the entire exercise of Internet-centric commerce becomes almost useless Super success in cyber-branding lies in the sophisticated creation, development and ownership of these p...
Among all of the great business concepts of the last few decades, the franchise model is among those consistently at the very top. Over the next decade, the introduction of hundreds of fresh, locally nurtured franchise concepts emerging in the Mideast will set the stage for a revolution of nouveau consumerism. So what are the key factors driving this movement?...
As more and more countries are improving their images and those of the products they produce, their need to create strong, global brands becomes more pronounced. Poised and confident, these newcomers want to play the marketing game on a global scale Meanwhile, the West has all but abandoned manufacturing and is ignoring research and development. Th...
The world has seven new wonders, but democracy, apparently, isn't one of them In a ceremony -- held on 7/7/07 -- that featured Ben Kingsley, Hilary Swank and Jennifer Lopez, Swiss filmmaker Bernard Weber named the New Seven Wonders of the world. It was hailed as an exercise in global democracy, because the selection process was opened up to electro...
There is a sudden realization among key developers that hotels and hospitality in the Middle East can easily absorb a huge number of properties and tour destinations purely based on Islamic culture. These new brands will deliver all the traditional values and customs to accommodate familiar authentic experiences for Muslims traveling alone or with their families. To be successful, properties must address how Muslims want to be treated and how their needs are met...
There is absolutely nothing wrong with the newLondon 2012 Olympics logo, but there is something seriously wrong with the logo-driven branding industry at large This new logo clearly proves that as we approach 2012, global society will not respond to conventional logos or graphics, but only to these kinds of insignificant, dysfunctional and obscure ...
You may think that you have absolute ownership of your brand, yet if your name identity is shared with hundreds of other products, services or companies, then your brand ownership is hardly absolute What's the point of brand-building if you are simply brand-sharing? Global icons like Sony, Rolex or Microsoft are completely unique around the world; ...
Theme-based cities are cropping up at a phenomenal rate in the Middle East, with some one thousand projects currently underway. Developing brand and name identities for them has, in many cases, become a nightmare Except for a very few, they tend to occupy just a few acres -- or even a single large dwelling. Now this requires a new definition of the...
Despite their denials, newspapers all over the world are simply dying The gravity of the problem is not the result of competition from TV or the Internet. Rather, it's due to the fact that people all over the world prefer moving pictures in the palms of their hands over deciphering or reading between the lines of nicely arranged words spread out on...
The art of copying and stealing other people's content and ideas has settled comfortably into the mainstream across the globe. What formerly would have constituted an act of piracy is now a commonplace occurrence. Isn't it time to give these "borrowers" a tribute, host a gala dinner and hand out awards? Today, it is possible for anyone to borrow, c...
Imagine a scene from a never-ending story, where stern men in heavy cloaks glide down endless halls and gather in huge dark chambers, where false grins mask unspoken hostilities. The wizard of the century enters, pauses, strikes a pose, and then sharply raises his voice and addresses the chamber: "Sires, your children are in trouble, failing in edu...
As Web access becomes more streamlined and efficient, the Internet -- free-floating and nonrestrictive by nature -- may gradually render the traditional office obsolete. Bye-bye cubicles and water coolers Scene: Master Bedroom. The sun is not yet out, but ticklish feet are searching for lost slippers, and rested fingers stretch in preparation for a...
The millennium celebrations are long gone, the global Y2K scam has been forgiven and forgotten, the public psyche is in sync with media, and all appears to be going forward normally Though the masses are oblivious to it, a new storm is clearly visible to global circumnavigators, though. It is kicking up dust but soon will cut a clear path. Here it ...
The appendage of the letter "i" to a word with the intent of creating an icon is silly. Momentary, short-term fame and glory may be possible, but it is a very dubious tactic for creating a long-lasting, global iconic mark. What makes an icon is the exclusive longevity of its unique name. That's why Rolex works better than iWatch, and Panasonic beats iTV...
The Western World realized decades ago that small and medium enterprises, or SMEs, are really the main drivers of the economy. While big businesses are still necessary to preserve and maintain structure, they face considerable challenges The mega corporations of the last century have increasingly lost their edge to the smaller, nimbler organization...
Currently, marketers on the national and global scene who are sophisticated and e-commerce-savvy are positioning their brand names with the year 2010 in mind. However, very few are poised to make decent progress in less than five years, so how will they achieve their goals? If you tackle four critical marketing issues, you can set the wheels in mot...
Now that the Earth has metaphorically become a flat, digitally formatted platform for the 'Net- and e-commerce-savvy to skate on, it's time for marketing to get circular. Marketing is now the enticing wrapper around a chocolate bar. Yummy Basically, these are the new rules: All aspects of marketing should be delivered to customers at their destinat...
Silicon Valley's current enfants terrible -- Google's brilliant duo -- have given the global populace wings to soar over towns and cities, and the flights include everything except peanuts. Fasten your seat belts Consider these two observations:...
Interest in surveys that purport to identify averages and norms is so great that the myths this type of research spawns are sometimes floated as sophisticated branding and marketing strategies Cures are invented, fads are nurtured, styles are crushed and dogmas are erected as though mandated by some newly discovered "truth." Sometimes psychological...
Imagine: One morning you see roads and highways everywhere but you are totally unaware of the invention of a car. Holding just a wheel in your hand, you ponder some vague possibilities as to how the million miles of roads and highways might be used. That's exactly where we are today with respect to the information superhighway ...
Loading ...
