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There are many reasons marketers today are gearing up their mobile strategies for the holiday season, and not all of them are as obvious as one might think. Yes, revenue and competition are of course key factors, but in this Internet era, so is a third: Namely, a proactive, aggressive mobile CRM and marketing campaign is the only way to play offense in a season and industry now characterized by showrooming...
Imagine you're walking down a city street heading for a vegan restaurant that you've heard good things about. You get to the address only to discover it has gone out of business. Hungry and disappointed, you pull out your smartphone and wail to the Twitterverse, "Veggie Delight is closed! I'm starving and there is nowhere to get a vegan meal!" ...
Google on Thursday introduced a new search algorithm called "Hummingbird." ...
Oracle has upgraded its Customer Experience cloud-based application with enhancements throughout the platform, including the sales, marketing and service modules, the company announced on Wednesday at its Oracle OpenWorld event ...
The Federal Aviation Administration is getting closer to lifting some of the restrictions on the in-flight use of electronic gadgets during takeoff and landing ...
Shoppers today use their mobile devices for a range of retail activities, from couponing to showrooming to finding parking spots at the local mall. Retailers, on the other hand, are being just as aggressive in using mobile to reach out to shoppers ...
Commence earlier this month debuted version 5.5 of its CRM application with key enhancements including a new internal chat system called Conversations, new Microsoft Word and calendar integrations, and a click-to-dial feature on mobile phones ...
Pinterest on Thursday announced that it would begin experimenting with promoting certain pins from a select group of businesses ...
Mobile apps have enjoyed phenomenal and increasing popularity in recent years, but what we've seen so far is just the beginning, according to a new Gartner report ...
The National Telecommunications and Information Administration this week petitioned the Federal Communications Commission to require wireless carriers to unlock mobile phones, tablets and other devices upon request of the customer ...
Google on Wednesday launched Calico, a company that will focus on health and well-being, with a particular emphasis on aging and associated diseases ...
Netflix on Monday updated its "long-term view" of the industry to include a far wider range of competitive factors than it has ever had in the past. The company also adjusted its competitive focus accordingly, taking into account a number of players that it had previously ignored ...
Real-time bidding holds numerous benefits for mobile marketers, but there are downsides to the ad technology as well ...
Twitter is moving forward with its long-awaited initial public offering, and it announced the news in a particularly fitting manner: "We've confidentially submitted an S-1 to the SEC for a planned IPO," it said in a tweet sent on Thursday ...
Facebook CEO Mark Zuckerberg did not pull any punches Wednesday in describing the U.S. government's communications approach to revelations that the National Security Agency has been accessing digital conversations around the world -- and using tech companies such as Facebook in the process ...
With its ability to match ad-inventory supply and demand in real time against the attributes of any given viewer,real-time bidding is starting to make its way into the delivery of mobile ads ...
Activist investor Carl Icahn has given up his fierce struggle to prevent Michael Dell from buying his namesake company and taking it private. ...
It's a fact of life in market research that the success of any survey will depend at least in part on its accessibility to the intended respondents. Toward that end, Qualtrics has released Qualtrics Mobile, a new app designed to help reach respondents on the go ...
A federal court in Seattle this week upheld Microsoft's claim that Motorola Mobility refused to license its standard essential patents at a fair and reasonable cost, resulting in an award to Microsoft of US$14.5 million in damages, according to media reports ...
It's no longer uncommon for marketers to customize the messages they send via email, but such personalization capabilities haven't typically been extended to Web content. Enter Silverpop, which last week released a beta version of Smart Content, a new product designed to enable just that ...
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