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Results 20-22 of 22 for Jeff Zabin

Competing for Affection: Brands Tap Into Social Networking

The problem, though, is how to create a social networking feel on a corporate site without jeopardizing authenticity, Jeff Zabin, research fellow with Aberdeen Group, told CRM Buyer "It's very tough to create affinity groups from scratch as a home-grown solution," he noted. Th...

ANALYSIS

In Brand-Monitoring Solutions We Trust

Trust plays an important role in interpersonal relationships. The same can be said of business relationships. In both cases, trust means a willingness on the part of each partner to assume a certain amount of risk ...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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