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Anyone who went to business school recognizes the basic tenet that you use marketing to build demand in order to sell products. Through the 1990s, there was impressive marketing surrounding laptops -- Intel's iconic Bunny People come to mind. Apple aggressively marketed this class, as did Microsoft, and it seemed every other brand on TV was trying to convince us we needed a new PC. ...
"Apple is not known for its development tools, so this should make it easier for them to develop iOS apps," said Rob Enderle, principal analyst at the Enderle Group "However, over time, they will be more and more dependent on Alphabet, and Android has not proven as lucrative a...
I'm an ex-sheriff, and I've been in and out of security jobs for much of my life, so I've got some familiarity with the issues underlying the drama between the FBI and Apple. FBI officials -- and likely those in every other three-letter agency and their counterparts all over the world -- would like an easier way to do their jobs. Wouldn't we all? ...
One reason is that it's a costly endeavor, especially when you factor in the countless variables such as the number of medicines, illnesses and procedures, according to Rob Enderle, principal analyst at the Enderle Group Building Watson was a daunting endeavor, but "IBM did it...
For Unity's part, it's hedging its VR bets on "one of the most powerful game delivery systems," said Rob Enderle, principal analyst at the Enderle Group "Unity's support of SteamVR assures they will remain a popular and powerful developer platform if and when VR becomes as pop...
The situation is "kind of interesting in that it pits Zuckerberg, who is truly a leader in Facebook, against Andreessen, who trades on the perception of similar success but has actually been more of a secret failure," observed Rob Enderle, principal analyst at the Enderle Group...
Forget about going to court, said Rob Enderle, principal analyst at the Enderle Group. France has "a very fast legal system," he told TechNewsWorld. "Penalties could be assessed and reach nosebleed levels very quickly, and appeals are very limited."
The system "is a lot less complex than PGP keys and far harder to compromise, particularly with man-in-the-middle exploits," observed Rob Enderle, principal analyst at the Enderle Group However, sync products "are generally more convenient, particularly if you're offline a lot...
I attended IBM Connect last week, where I checked out one of the most interesting products you've likely never heard of -- a new email offering called "IBM Verse." While there was a lot of discussion about how it better integrated social networking, what really intrigued me was the idea of putting cognitive computing inside an email client. ...
The problem is a simple one from Google's point of view, said Rob Enderle, principal analyst at the Enderle Group "Advertising is how you pay for Android," he told the E-Commerce Times. "If you put up an ad blocker, from Google's perspective, you're ripping off Google."
"With Sony, it's all about design, so this phone is incredibly good-looking," said Rob Enderle, principal analyst at the Enderle Group. Sony has a minority stake in Vaio, which it spun off in 2014....
"AI will initially be applied as a way to increase productivity through more effective predictive behavior," said Rob Enderle, principal analyst at the Enderle Group "You could see this enhancing Outlook, Word and potentially even some of Microsoft's developer-focused products...
Despite its early failures in the field, Nintendo has more experience with 3D than most other companies, said Rob Enderle, principal analyst at the Enderle Group The company rebounded from the failure of the Virtual Boy by developing and releasing the 3DS, a handheld console t...
The DoT's support for the Hyperloop project "increases the viability of the result," noted Rob Enderle, principal analyst at the Enderle Group. "It should attract more sponsors," he said, but "given this is the last year of the Obama presidency, it doesn't have as much impac...
The center is "suggesting a think-it-through-first strategy, which seems obvious but apparently isn't," said Rob Enderle, principal analyst at the Enderle Group "What we're currently doing isn't very effective, and the government should likely fix the not very effective part b...
"Water is excellent protection for cosmic rays, which damage computer memory and can cause systems to crash or lose accuracy," said Rob Enderle, principal analyst at the Enderle Group "Placing a data center under the water should result in higher reliability and accuracy," he ...
In defense of T-Mobile, its standards "don't appear to be onerous," said Rob Enderle, principal analyst at the Enderle Group. "Much like requiring a shirt and shoes to eat in some restaurants, T-Mobile is free to set conditions to use a service -- particularly if it's free --...
"Chess can be played very well with a number-crunching CPU," said Rob Enderle, principal analyst at the Enderle Group "Go requires a visual component to do well, or the GPU more common in today's supercomputers," he told TechNewsWorld, because "Go requires pattern recognition ...
Walmart should gain cost savings for development and faster time to production. If competing with Amazon is has any part in the picture, it will be through cost savings, according to Rob Enderle, principal analyst at the Enderle Group "This is new to them, so there will likely...
For many gamers, PlayStation hardware is the gateway to Japan's beloved role-playing games. While JRPGs are considered niche in the U.S., moving PlayStation's headquarters to the States could be received poorly by gamers in both countries, suggested Rob Enderle, principal analyst for the Enderle Group...
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