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Email marketing has been a mainstay marketing tool for 10 years or more. When social media's clout with consumers became apparent -- Facebook now has 500 million users and counting -- there was much talk about whether email marketing was even still relevant ...
At Google's Chrome OS event and demo on Tuesday, one of the participants was Amazon. The company chose this venue -- a competitor's product strategy launch -- to introduce an upgrade to its own go-to-market approach: the Kindle Web app. Now users can buy and read entire books from their browser without having to download special software. Also, publishers, authors and bloggers will be able to sell Kindle books through their own sites...
IBM has released the second Software as a Service offering in its Tivoli Live portfolio: its IT service desk. Called "Tivoli Live-service manager," this release follows last year's Tivoli Live-monitoring service, a SaaS app that manages the health and performance of IT resources ...
Google is tightening its copyright and piracy protection procedures, instituting new measures that will facilitate Digital Millennium Copyright Act takedown requests and will better oversee search advertisers that use copyrighted or trademarked terms ...
Among the many announcements that will no doubt be emanating from Salesforce.com's Dreamforce conference next week will be this: TreeHouse Interactive, a SaaS partner relationship management provider, will join AppExchange. When it does, it will provide the first independent PRM offering on the site, outside of Salesforce.com's own PRM functionality...
The European Commission has opened an antitrust probe of Google for allegedly discriminating against competing search services by restricting its advertising partners from placing ads on their sites. It also is investigating whether Google has restricted advertisers from moving their data to competing ad services ...
Nutshell CRM officially launched earlier this month. It is, like many startup CRM applications, focused primarily on the sales piece, although CEO Guy Suter told CRM Buyer that marketing and service will follow shortly. ...
Salesforce.com is planning to release a free version of its real-time social collaboration application and platform, Chatter, according to comments CEO Marc Benioff made during the company's recent earnings call ...
MySpace and Facebook -- bitter enemies until Facebook left MySpace far in the dust -- have announced new and tighter integrations between the two. The announcement constituted a tacit, but completely unnecessary, concession by MySpace that the social networking wars were over and that Facebook was the undisputed victor. Now MySpace will concentrate on the niche in which it does have a clear strength, music social sharing...
Avaya has introduced its latest iteration of Avaya IP Office -- its flagship communications suite for small and medium-sized businesses. The high points of the upgrade are easier-to-use features, greater transparency into coworkers' presence, and a more intuitive interface ...
As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that ...
As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that ...
As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that ...
Apparently years of complaints by consumers about long wait periods for service providers have gone unheeded: The standard three-to-five hour appointment period for in-home visits by cable companies, utilities and repairpersons is still very much in force, a new survey found ...
The Supreme Court heard arguments Tuesday in AT&T v. Concepcion -- a case that could decide whether the arbitration clauses companies routinely insert in sales contracts can ban class actions ...
SugarCRM has released an upgrade to Sugar 6, expanding its CRM suite with new features that will build up its social bona fides. ...
Shoutlet, which last year launched an app designed to help companies manage their social media operations, has expanded its feature set to include CRM functionality. ...
The U.S. Supreme Court heard oral arguments Tuesday in Schwarzenegger v. Entertainment Merchants Association -- a case stemming from a 2005 law passed in California that forbids the sale or rental of violent video games to minors. ...
Google has filed a federal suit against the U.S. Department of the Interior, alleging that the agency inappropriately favored Microsoft as it crafted the requirements for a messaging platform it wanted to procure ...
Facebook has introduced another new product to keep its 500 million user base engaged -- Friendship Pages, a new element to a Facebook page that displays content and connections shared between two friends. The page may contain photos in which they've both been tagged, wall posts, comments exchanged, events to which they've both RSVP'd, mutual friends and mutual "likes."
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