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Results 1-2 of 2 for Adam Honig
OPINION

Let’s Rethink Our Relationship With CRM

If you search for "why CRM fails" you get over three million results. Analysts report that close to half of all CRM projects fail and about 40 percent of CRM software purchased goes unused -- because sales teams don't want to use software that makes them glorified data entry clerks and still doesn't "work." ...

OPINION

Google Glass Could Bring CRM Into Focus

The new frames also will be more acceptable to reps making sales calls while sporting Glass. Here, Salesforce.com may play a significant role, as Adam Honig indicated last year. An integration between Glass and Salesforce.com could go well beyond pulling up contact profiles.

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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