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Master data management (MDM) is a new approach to an old problem in companies: Merge all of the disparate, often conflicting and redundant records on customers and transactions into one authenticated master file ...
Customer data integration (CDI) or, more broadly, customer-centric master data management (MDM) solutions, are gaining significant momentum, largely because of their ability to help organizations achieve critical cross-functional business imperatives to bolster customer profitability, reduce operational costs, and adhere to regulatory compliance. Companies have come to realize they can't achieve these cross-functional business imperatives without adopting customer-centricity throughout their business processes...
In a world where customer acquisition costs are soaring and customer retention -- particularly retaining profitable ones -- is getting harder for every enterprise, "knowing your customer" is not just a slogan but a business mandate. However, in order to truly know its customers, an enterprise needs to create a unified and comprehensive customer view from all its disparate data sources, including customer databases and customer information files, financial and order management systems, product catalogs, and external data services...
Customer data integration (CDI) hubs continue to become a strategic driver for organizations who need to gain unified views of their customers across their sales and distribution channels for multiple product lines. However, while CDI initiatives have become one of the top five priorities for most Fortune 500 chief information officers, these projects continue to be risky ventures -- and many of them fail during the implementation stage...
Today, the Consumer Data Integration (CDI) market has attracted several technology vendors from areas like ERP, CRM, data quality, and master data management. Unfortunately, while there is consensus that a CDI hub is critical for tying distributed customer data into unified views, there is rampant confusion on how best to implement such a hub ...
Customer data integration (CDI) is becoming important for enterprises who want to target, acquire, develop and retain customers. In order to benefit from it, however, an enterprise needs to create a unified and comprehensive customer view from all disparate data sources -- including CRM, financial, product and external data services. Once integrated, unified customer views provide the entire organization with the ability to drive meaningful business action within and across operational systems...
Customer data integration (CDI) is becoming important for enterprises who want to target, acquire, develop and retain customers. In order to benefit from it, however, an enterprise needs to create a unified and comprehensive customer view from disparate data sources -- including CRM, financial, product and external data services. Once integrated, unified customer views provide the entire organization with the ability to drive meaningful business action within and across operational systems...
In the last few years, enterprises have added several tools to their IT data integration toolbox to improve the return on their CRM investments. But most of these companies have not achieved a simple goal: creating reliable, unified views of their customers -- aggregated across data silos -- and delivering these to all customer-facing applications in a timely fashion...
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