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Multitasking and the Brain: The War on Productivity

As tasks continue to pile up in my already hectic schedule, I have little choice but to jam more and more activities into the same crowded time spans. The morning commute, a once luxurious gap in time, seems to be increasingly plugged by business calls, urgent text messages and, in some cases, even the morning shave. ...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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