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Results 1-20 of 29 for Brett Sappington

YouTube TV Climbs to Fourth Among US Pay-TV Services

"YouTube TV seemed to hit the sweet spot of content and price," Brett Sappington, a media and entertainment analyst at Sappington Media, in Dallas, told TechNewsWorld Stefan Lederer, CEO and founder of Bitmovin, a video streaming infrastructure provider in San Francisco, agree...

Telly Offers Half-Million Free 55-Inch 4K TVs, Advertisers To Pick Up Tab

Pozin estimates that TVs with Telly's specs and capabilities are selling for US$1,000, although 4K TVs are selling for less than that. "Telly will be interesting for households that are budget constrained but open to advertising," noted Brett Sappington, vice president of Interpret, a global consumer insights agency...

Streaming Is the New Cable

"NBC has announced its own service that will launch in 2020, and CBS'success is part of the motivation," said Brett Sappington, senior research director at Parks Associates "NBC also wants to gain a foothold in the OTT space rather than being left out," he told TechNewsWorld....

ANALYSIS

The Future of Entertainment Services Authentication

New personal identification and authentication technologies have the potential to transform the way entertainment services are delivered, accessed and experienced. These technologies offer a high level of security, often incorporating biometrics such as voice, fingerprint, iris or retinal features, and facial characteristics. ...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associates "Those consumers that subscribe to pay-TV primarily to get CBS have proba...

ANALYSIS

What Shifting Data Use Means for Pay-TV and Video Services

For many in the pay-TV industry, Netflix was the first wake-up call that a new-generation of online or technology companies could have a significant impact on their pay-TV business. ...

Verizon Trying Its Hand at Cloud Gaming

"It is an interesting area for Verizon to explore," noted Brett Sappington, senior director of research at Parks Associates "Playing games via the Shield provides the game console-like performance that core gamers prefer, which is important," he told the E-Commerce Times....

HBO Fires Back at Dish in Blackout Tussle

"Dish has a long history of aggressive carriage negotiations with networks," noted Brett Sappington, senior director of research at ParksAssociates "It has been unafraid to have blackouts or to eliminate channels from their packages if they cannot reach terms that make sense f...

Despite Emmys, Road Ahead Is Bumpy for Streaming Services

"Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix because those services account for much of the traffic across their networks," noted Brett Sappington, senior director of research at Parks Associates...

Amazon’s DVR Scheme May Be Taking Shape

"Over the past 18 months and longer, we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at ParksAssociates "It isn't just traditional broadcasting but is Facebook Live a...

ANALYSIS

Who’s Your Buddy? The Evolution of OTT Video Partnerships

Buddy movies have been an entertainment staple for years. Like Felix and Oscar in The Odd Couple (1968) or Murtaugh and Riggs in Lethal Weapon (1987), the buddy film genre shows how two people can overcome obstacles, and each other, to produce a happy ending. Today, we are seeing over-the-top video services buddy up with others in the market to find their own happy endings.

Are Smart TV Designs Taking Home Security for Granted?

Security has been a growing concern with the increased use of smart television and video streaming devices, observed Brett Sappington, director of research at Parks Associates. "For many years, there was no reason to hack a television or a smart streaming media player," he ...

ANALYSIS

Evolution of the 4th Utility: Fixed Broadband

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband service, according to Parks Associates, 93 percent of those have DSL, fiber or cable high-speed, fixed-line Internet services ...

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What’s Next in the Volatile Pay-TV Services Market?

There has been an erosion in penetration of pay-TV subscriptions in the United States, traditionally one of the world's most lucrative markets for pay TV. They have fallen from a high of 86 percent in 2014 to 83 percent in early 2017, based on Parks Associates recent consumer research ...

Xbox One X: More Speed, More Muscle

Traditionally, game content drives the purchase and upgrades of game consoles, explained Brett Sappington, director of research at Parks Associates. Sony leads the console market in exclusive game content, and nothing yet from E3 indicates that advantage to have changed "Thoug...

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The Great and Tragic Lives of OTT Video Service Providers

Being on the cutting edge is exciting... so long as you are not the one getting cut. The global expansion of over-the-top video services has been rapid and extensive, but not always successful. Besides Netflix, Amazon and Hulu, three of the top OTT video players in the world, many new service providers have entered the market, particularly over the past six to nine months. Yet most have struggled to find success...

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Making Sense of the Muddled In-Home Entertainment Market

The global access and entertainment services marketplace continues its pace of dramatic change, as broadband services have achieved new levels of penetration and speed worldwide. ...

Netflix Ponies Up for Better TWC Net Connection

Indeed, "ultimately Netflix has to have some type of peering agreement in order for its traffic to get through to consumers," said Brett Sappington, director of research for Parks Associates. "It's not really all that unusual." What is unusual is that Netflix's volume of traf...

Android TV Pegged for June Appearance

Android TV "certainly shows Google's character as an organization," Brett Sappington, director of research for Parks Associates, told LinuxInsider "I don't know of any other organization that would take three tries to get it right," Sappington said. "Google embraces risk more...

ANALYSIS

The Role of the UI in Video Discovery

As the competition around video services has increased across all global markets, a common theme has arisen among the various players in the market: The interface matters. For video services, particularly those offered online, the user interface is the face of the service to the consumer. For this reason, the focus on the user interface for video services is higher than at any time in the past...

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