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EXPERT ADVICE

BYOD and IT: The Tail Wagging the Dog?

There was perhaps no hotter topic in 2011 than the consumerization of IT, and for good reason. The rise of personal technology -- smartphones, tablets, storage devices and cloud services -- has forced the hand of IT departments across every industry sector, from SMB to enterprise. ...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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