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If done right, online selling of digital content -- including software, games, e-books, periodicals and other digital media -- can take traditional retail e-commerce a huge step further into a new and very different -- but potentially highly impactful -- sales and relationship-building environment. ...
ATG already had basic functionality in this space -- a merchant-driven, scenario-based personalization feature set -- but the CleverSet deal adds a considerable level of sophistication, ATG Chief Marketing Officer Cliff Conneighton told CRM Buyer For instance, a shopper whose ...
Cliff Conneighton, senior vice president of marketing at ATG, gathered from the event that Web 2.0 technologies are broadening the definition of CRM -- as well as its universe of vendors, he told CRM Buyer "Gartner was very big on user generated content and the various forms o...
"The new ATG Commerce Service Center represents a unity between customer service and e-commerce that was desperately lacking in the marketplace," said Cliff Conneighton, senior vice president of ATG. "Agents can now present relevant and personal offers at the right time, in the right way, throughout the entire buying process."
"Our new affinity selling capabilities will further empower online sellers to match consumers with the products they are seeking, quickly and easily," said Cliff Conneighton, senior vice president of marketing. "By introducing automated personalization into the product recommendation process, merchants now have the power to offer customers a uniquely relevant and tailored shopping experience in a way they can easily afford and manage."
At last week's eTail Palm Desert, Cliff Conneighton, senior vice president of e-commerce platform providerArt Technology Group (ATG), an eTail exhibitor, sat down with the E-Commerce Times to discuss the obstacles that face today's etailers and the solutions that his firm offers...
"Our theme for 2007 is around personalization," Cliff Conneighton, senior vice president of e-commerce platform provider Art Technology Group (ATG), an eTail exhibitor, told the E-Commerce Times The secret to improved online sales is getting "the right offer to the right perso...
eStara specializes in click-to-call technology -- an online e-commerce tool that lets a customer care rep contact a buyer online to see if the buyer has any questions, ATG Chief Marketing Officer Cliff Conneighton told CRM Buyer One of the ways retailers typically use the tech...
Searchandising is a concept that blends site merchandising with search, explains Cliff Conneighton, ATG's senior vice president of marketing. The search feature on many retail sites often produces items unrelated to what a customer is searching for, or worse -- from a retailer's point of view -- fails to produce related items to that search. "What we have introduced is a feature that returns search results based on the customer's interest and merchandisers' strategy," Conneighton told CRM Buyer...
ATG Chief Marketing Officer Cliff Conneighton pointed out that the customer care market is changing so dramatically a vendor can offer inward focused CRM applications or outward focused applications -- but not both "They are entirely different businesses," he said in an exclus...
When it comes to opening an Internet store, businesses have a big question right out of the gate - should I do it myself, or call in the experts? ...
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