Electronic Arts, going wide and deep with in-game advertising, announced Wednesday that it will use Microsoft's Massive in-game advertising division to put ads in its sports titles ...
Working in the video-game industry is a dream job for those raised on "Super Mario" and "The Sims." Thousands of programmers and artists have flocked to companies such as Electronic Arts for the chance to create popular games like "James Bond" or "Madden NFL 2005." ...