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Buyer Personas: Digital Marketing’s Secret Sauce

In essence, buyer personas help brands target customers who are more likely to buy their product, according to Ethan McAfee, founder and CEO of Amify, an Amazon-as-a-service platform "For example, if a brand knows you live in California and are 15 to 40 years old, you are much...

EXPERT ADVICE

How To Assess if Amazon Is Right for Your Brand

It's no secret that consumers flock to Amazon for their online shopping needs; last year, the e-commerce giant accounted for more than 40 percent of all digital revenue, while overall sales have grown year after year ...

EXPERT ADVICE

How This Holiday Season Will Be Different for Amazon Sellers in Every Category

The holiday season is big business for e-commerce. Year-over-year metrics show massive gains for online sellers, particularly during the pandemic-fueled 2020, with sales growing a whopping 45 percent compared to 2019 ...

OPINION

What an Amazon Breakup Would Look Like and Why It’s a Win for Brands

Amazon is on the brink of a possible breakup, and marketers should be ready to seize the opportunity ...

EXPERT ADVICE

2021 Will Bring Big Changes to Amazon and Its Sellers

Since the onset of the COVID-19 pandemic, consumer buying behaviors have changed dramatically and e-commerce is booming. The 2020 holiday season alone saw online sales increase by a whopping 49 percent over the previous year. Meanwhile, eMarketer predicted last June that traditional brick-and-mortar retail sales in 2020 would drop by more than 10 percent...

Amazon Brings Big Guns to Battle Against Counterfeit Products

The Project Zero platform requires brands to be active participants in the process, noted Ethan McAfee, president of Amify "Oftentimes, brands believe people are selling 'counterfeit' products on Amazon, only to find they are in fact legitimate projects sold by gray-market sel...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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