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Striking While Customer Interest Is Hot

Shopping continues to shift to the Web. E-commerce experienced a robust 10 percent year-over-year growth in the second quarter, while retail store sales increased just 1 percent, according to new research from MasterCard SpendingPulse. With all this growth in e-commerce, retailers are focusing their efforts on better online merchandising, cross-channel integration and personalization to fine tune their sites for better conversion rates.

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