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Cultivating a Customer-Focused Corporate Culture

Businesses are increasingly adopting customer-focused business processes to gain competitive advantage. Especially prevalent in industries where product offerings and price no longer provide sufficient differentiation, this new focus offers a myriad of benefits. Customer experience is the battleground, and you can't win with a culture that doesn't truly embrace the concept...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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