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E-Commerce in Europe: Diversity Without the Melting Pot

It is important to understand that Europe is not a melting pot like the U.S., where people of different cultures and religions blended together far from their native lands. Politically and culturally, Europe is diverse, but each country has a different history, religion, national language, culture and heritage to which it remains strongly attached. Europe consists of 520 million inhabitants in 34 countries, within which 32 languages are spoken and 23 different currencies used.

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