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Meeting the Cost-Effectiveness Test With E-Commerce Innovation

Online retailers are facing new challenges today. While more people are shopping online, there are more sites for comparison shopping, and in this difficult economy, people are spending less. Price discounting may help create sales now, but if it is the foundation of your customer acquisition and retention strategy, you may not achieve the long-term results you're after...


A Rave Review for Social Navigation

The numbers are in, and user reviews of products have graduated from experiment to necessity. Consumers are relying on them to make buying decisions everywhere from consumer electronics to toys, and from food to beauty products. Moreover, shoppers aren't just checking the reviews to validate a purchase -- they're searching and browsing them to explore what to buy in the first place. As a result, reviews are evolving from window dressing on product detail pages into a central element in the online customer experience...

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