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EXPERT ADVICE

Using the Contact Center to Help Build Brand Loyalty

In 2018, 8.8 percent of all retail sales globally, totaling more than US$2 trillion, were made online, according to the Global Online Retail Spending report. As the total number of online purchases continues to grow, a compelling case can be made that e-commerce customers expect to receive support that is as good as or even better than those who purchase the very same products in a store.

How often do you receive an email that you suspect is fraudulent?
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