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EXPERT ADVICE

Maximizing the Mobile Commerce Experience

It's official: Mobile is moving into the mainstream. With the ever-growing proliferation of devices offering full Internet browsing access, more and more consumers are interacting -- and purchasing -- on the Web via their device of choice. In fact, according to an October 2008 Forrester Research report, ("How Shoppers Evolve Online") "the history of category growth in the online shopping world is likely to be replicated in mobile shopping."

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