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Results 1-11 of 11 for John Federman

Big Picture Marketing Advice for E-Tailers This Holiday Season

"Consumers want to shop when and where it's most convenient to them," explained John Federman, CEO of JRNI. "If e-commerce businesses want to remain competitive in today's retail landscape, it's important that they communicate the customized services they have to offer to their customers."

EXPERT ADVICE

E-Commerce Evolution: Beyond Traditional Search

If you're responsible for supporting product sales through the retail channel for your client, there is no doubt you're experienced in search engine optimization (SEO), search engine marketing (SEM), keywords, SERPs, ad banners, click-through rates and more. Most search activities involve either driving a consumer to the manufacturer's site or to the retail site where the product is sold. Yet it's what happens once a consumer gets to the retail site that is often the most important. ...

EXPERT ADVICE

Extreme E-tail: Sell the Product, Sell the Search, Sell the Space

Though it's only mid-summer, retailers are knee-deep in finalizing their holiday plans. This season, they are under extraordinary pressure to generate as much revenue as possible from their online stores, which -- for many -- is their best performing channel. With only a few short months before retailers' scheduled e-commerce site freezes, now is the right time to explore the innovative, quick-to-implement projects that will drive incremental revenue during this critical sales season. ...

OPINION

Google’s Search-Within-a-Site Feature: Let the E-Tailer Beware

It all used to be so simple -- at least for retailers. Back in the day, it was enough to have your catalog online; then interactivity and rich media came along. Now, we're in an age of personalization, where buyer patterns are predicted and mapped to up-sell and cross-sell options. The Internet has indelibly changed the way retailers engage with prospects, and how products are sold. ...

BEST OF ECT NEWS

Corporate Chat Bots – When Will They Ever Learn?

Others in the field see a big problem in AI "learning" abilities. "Newer systems use a natural language search function to help the system identify the intent of the user, but, to date, there have not been any solutions that learn over time, or do a good job of tailoring their answers based on context," John Federman, CEO of customer contact enabler eStara, told CRM Buyer...

Say What? Chat Bots Just Don’t Cut It – Yet

Others in the field see a big problem in AI "learning" abilities. "Newer systems use a natural language search function to help the system identify the intent of the user, but, to date, there have not been any solutions that learn over time, or do a good job of tailoring their answers based on context," John Federman, CEO of customer contact enabler eStara, told CRM Buyer...

EXPERT ADVICE

Creating Opportunities to Chat With Online Customers

More than half of all consumers say a negative online experience leads to online and offline abandonment ...

Turning Online Conversations Into Online Sales Conversions

For years, vendors have argued the merits of click-to-call versus click-to-chat, but most analysts now agree that both solutions are an effective means of reaching out to Web site visitors to engage them in conversation ...

BEST OF ECT NEWS

Opt-In Marketing Offers an Alternative to Spyware, Adware

John Federman, present and CEO of Dotomi Direct Messaging, said this new business model is sidestepping pop-up and pop-under browser ads and is a consumer-friendly replacement for spyware and adware Marketers' Side...

Opt-In Marketing Offers Alternative to Spyware, Adware

John Federman, present and CEO of Dotomi Direct Messaging, said this new business model is sidestepping pop-up and pop-under browser ads and is a consumer-friendly replacement for spyware and adware Marketers' Side...

B2B Banking And Advertising Sites Launched

"We have brought to the business-to-consumer online advertising industry something unique -- brand name sites, specialized categories suited to media buyers' needs, and consultative relationships with publishers and brand advertisers," said John Federman, CEO of Adsmart. "Thi...

Elon Musk's Dec. 2 action to release The Twitter Files: Approve or Disapprove?
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