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With online sales surpassing US$100 billion last year and continuing to grow at double-digit rates, retailers are seeing greater profitability with their online operations. With this good fortune comes the added burden of protecting the personal data of customers ...
Another Keynote service is extensive usability testing thatgoes beyond the traditional usability lab that measures experiences of justa handful of testers. John Klinke, Keynote's senior product manager for testingservices, told CRM Buyer that Keynote can capture results from thousands of people,unlike usability labs that can capture data from only 5 to 80 individuals...
Time is of the essence in such endeavors, said John Klinke, senior product manager at Keynote Systems. "Retailers need to know their customers aren't hitting any slowdowns that might drive them away or make them think twice about coming back," Klinke told the E-Commerce Times...
"With more customers moving to broadband, companies need to know their sites are available and responding the way they're supposed to," John Klinke, senior product manager at Web performance measurement firm Keynote Systems, told the E-Commerce Times. "The user's experience is going to determine if they're going to continue to use the site as a channel to interact with that company or not."
"Customers are wanting to drill down a lot more and find out exactlywhat's happening on their Web site," John Klinke, product manager for Webperformance measurement firm Keynote Systems, told the E-Commerce Times."It's not enough to know how your home page is doing. You need to know whatthe buying process is like and how you measure up against the competition."
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