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The Best of Both Worlds: Converging Online and Offline Shopping

Once -- and sometimes still -- bitter rivals, online and offline shopping businesses have to work together to improve customer engagement and retention. Although some brick-and-mortar stores are suffering revenue loss to online retailers, there is still an important space for them in the shopping experience. By joining forces, brick-and-mortar and online stores can meet the emerging needs of customers seeking an integrated and seamless experience, allowing growth and profitability for brands...

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