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This year's holiday shopping season is poised to break e-commerce records as consumers accelerate their spending online. More consumers are very likely to purchase their holiday gifts online (58 percent) than at brick-and-mortar stores (41 percent) this year, according to Channel Advisor's 2010 Consumer Shopping Habits Survey. And more than 46 percent of North American retailers expect double-digit online revenue growth this holiday season, says eMarketer. ...
As businesses worldwide increasingly focus on e-commerce as a vehicle for driving new revenue streams, most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity...
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