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Customer Service in GCC Retail Banks Is a World Apart

Gulf Cooperation Council (GCC) banks have begun to feel the heat of competitive pressure from foreign banks that are trying to exploit the potential investment prospects in this market by riding on their vast experience and proven consumer-friendly services. In such a scenario, the banks have nothing to blame but their laid-back approach and less-than-stellar commitment to customer service, leading to lower satisfaction and higher churn.

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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