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"That's advertising 101," observed Rob Enderle, president and principal analyst of the Enderle Group, an advisory services firm in Bend, Ore "You have to repeat the ad not only multiple times to a shopper but run the campaign long enough so the potential buyer considers buying...
Qualcomm recently unveiled its Snapdragon Wear Elite platform, a new processor designed to bring more AI processing directly onto wearable devices ...
Anyone who follows my work knows I have never been a big fan of Apple. I generally favor open ecosystems, modularity, and raw performance over Apple's closed approach ...
"I think the overabundance of paid influencers and paid advocates has jaded consumers because they have been personally misled by the results, so they are now looking for broader validation and less biased information sources," contended Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore...
Rob Enderle tests the Motorola Razr Fold - 2026 I currently carry a Google Pixel 10 Pro Fold and have been hooked on foldable phones ever since I carried the now-defunct Microsoft Duo. While the Google phone has been great, it lacks some features and performance of the recentl...
Watching the 2026 Worldwide Developers Conference last week, it became abundantly clear that Apple has finally awakened to the reality of the artificial intelligence arms race ...
"It's not without precedent, but it is unusual to see Apple do that," observed Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore "Historically, Apple has not been all that great working through major third parties like th...
To truly grasp where the technology industry is driving the future of mobility, you have to leave the spreadsheets behind and walk the factory floor. Last week, I traveled to Savannah, Ga., to attend a milestone event at the Hyundai Motor Group Metaplant America (HMGMA). The facility was celebrating the start of production for the Kia Sportage Hybrid, marking its first Kia model and its first hybrid electric vehicle (HEV)...
Wading into Arm territory, however, could be risky for Nvidia, which is teaming up with MediaTek, an Arm-based system-on-a-chip designer. "A processor designed to compete with the AI PC configurations from AMD, Intel, and Qualcomm could be beneficial to consumers, if there aren't compatibility problems," said Rob Enderle, president and principal analyst with the Enderle Group, an advisory services firm in Bend, Ore...
We are watching a slow-moving trainwreck in the technology sector, and it is happening right in our own backyards. The technology industry has long operated under the assumption that if it built the infrastructure, municipalities would simply welcome it for the tax revenue. That era is officially over ...
Google used I/O 2026 to demonstrate how deeply AI is being woven into nearly every layer of its ecosystem — from search and productivity tools to commerce, development platforms, and wearable computing ...
Cracking down on AI slop is a necessary survival tactic for LinkedIn, contended Rob Enderle, president and principal analyst with the Enderle Group, an advisory services firm in Bend, Ore "LinkedIn's core value proposition is built on authentic professional networking, reputat...
Consumer robotics companies have spent years trying to build artificial companions that feel less like toys and more like emotionally engaging household devices. From the early experiments of Atari co-founder Nolan Bushnell to today’s AI-driven robotics efforts, the category has largely struggled to move beyond novelty gadgets and awkward imitations of real companionship...
I recently got a question from Quora that felt more like a tech support ticket from the future than a movie discussion: Is Skynet’s decision to wipe out humanity in "The Terminator" movies just a bug, and what would fixing it look like? ...
Rob Enderle, president and principal analyst with the Enderle Group, an advisory services firm in Bend, Ore., agreed the move is insurance for Apple. "Apple isn't necessarily looking to dump TSMC, but rather to ensure that if a 'Day X' scenario occurs — like a conflict in the Taiwan Strait, which is increasingly likely — its entire product lineup isn't wiped out overnight."
The idea that machines would be cheaper and more efficient than humans has long shaped expectations about automation ...
"If this move is successful, it could arguably be the most significant shift in personal computing since the iPhone launch, or the PC launch," added Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore "It could even easily ...
In a move that feels both inevitable and deeply cautious, Apple last week announced that John Ternus will succeed Tim Cook as CEO, while Cook transitions to executive chairman ...
There is a high probability that wealth will concentrate among a few hyperscalers, agreed Rob Enderle, president and principal analyst with the Enderle Group, an advisory services firm in Bend, Ore He explained that AI development requires massive capital, specialized hardware...
Every few decades, the tech industry shifts so dramatically that the landscape becomes unrecognizable. We saw it when IBM lost control of the PC to Microsoft and Intel, and again when the smartphone rendered the desktop an afterthought for the masses ...
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