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Shepherding Content to a New E-Commerce Platform

Following a stellar 2011 holiday season, and with U.S. retail sales having exceeded expectations in February, etailers have many reasons for optimism in 2012 and beyond. By any measure, e-commerce will continue to grow -- Goldman Sachs most recently predicted that global retail Web sales will reach nearly US$1 trillion by 2013. ...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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