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Youth and the Web: The Political Campaign Game-Changer

It's hard to dismiss the role of the Internet in this year's elections. Both political parties are using online strategies to an extent never seen before in a political campaign. From daily candidate blogs with updates on issues, to made-for-YouTube commercials, to the use of technologies such as SMS (short message service) to announce vice presidential selections, to -- perhaps most discussed -- the use of online tools for fundraising, the Internet has become a dominant force in this election. ...

The Tech-Savvy Approach to Political Branding

"Candidates are routinely publishing video clips on YouTube," Seth Lieberman, CEO of Boston-based Pangea Media, told TechNewsWorld. "It's very cost effective. It's certainly not expensive to create a video for the Web." One of the benefits of using Web technologies is that the...

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