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The Friction-Free Future of E-Commerce 3.0

2010 was the year of social media: Mark Zuckerberg was named Time's Person of the Year, "The Social Network" seemed poised for Oscar glory, and Facebook exceeded Google's daily traffic. Certainly there were hiccups along the way -- privacy settings, ease-of-use and the Google Buzz debacle -- but no serious commentator currently considers the social Web to be anything but an established part of the media universe...

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