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Watch Your Word of Mouth

Blogs and online review sites have proliferated in recent years, as ostensibly "with-it" influencers offer "independent" reviews, endorsements and testimonials that increasingly drive consumer traffic to a wide variety of product sellers. However, as consumers are learning with great disappointment, many of those serving up rave online comments -- including coveted Mommy bloggers -- are being compensated by the marketers whose goods and services they're reviewing, either in direct fees or in the form of perks, discounts, giveaways and other rewards that constitute sponsorships of the content...

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