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ANALYSIS

Customer Data Platform: Build It or Buy It?

Customer data platforms (CDPs) are a hot topic among marketers. Here's some quick anecdotal evidence: We polled a recent webinar audience about the topic, and while only around 10 percent of the group had a CDP in place today, roughly 70 percent said they were evaluating vendors or considering building their own platform ...

B2C Marketers Plan To Double the Volume of Digital Messages

In reviewing the survey results, the biggest surprise researchers experienced is the rapid expansion of digital messaging programs, noted Will Devlin, vice president of marketing at MessageGears. The survey confirmed the importance of digital messaging to the average B2C brand...

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