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According to Will Devlin, vice president of marketing at customer engagement platform firm MessageGears, business and industry adopters can leverage AI without fear of failure "Any marketer who has ever conducted a standard A/B test can tell you that failure isn’t always som...
"AI algorithms are like the secret sauce, letting marketers dive deep into customer data,” Will Devlin, VP of marketing at MessageGears, told the E-Commerce Times “Then, armed with the inside scoop on preferences, behaviors, and demographics, marketers can fine-tune messag...
Customer data platforms (CDPs) are a hot topic among marketers. Here's some quick anecdotal evidence: We polled a recent webinar audience about the topic, and while only around 10 percent of the group had a CDP in place today, roughly 70 percent said they were evaluating vendors or considering building their own platform ...
In reviewing the survey results, the biggest surprise researchers experienced is the rapid expansion of digital messaging programs, noted Will Devlin, vice president of marketing at MessageGears. The survey confirmed the importance of digital messaging to the average B2C brand...
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