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Poor Ad Recall Threatens Brand Discovery, Visibility in AI Era

"Great advertising doesn't just tell people something. It makes them feel something," observed Mark N. Vena, president and principal analyst of SmartTech Research, a technology advisory firm in Las Vegas "Great storytelling, unique visuals, humor, surprise, and consistency acr...

ANALYSIS

AI's Biggest Productivity Gains Are Still Ahead

If you judged the AI revolution solely by the stock market, you might conclude that artificial intelligence has already transformed corporate America. A significant portion of this phenomenon can be attributed to financial analysts who prioritize AI infrastructure expansion ...

Impulse Buying Taking Backseat to Deliberate Shopping: Report

Consumers have become more analytical because inflation, product overload, fake reviews, and influencer fatigue have made every purchase feel a little riskier, added Mark N. Vena, president and principal analyst at SmartTech Research, a technology advisory firm in Las Vegas "S...

ANALYST COMMENTARY

Fox Buying Roku: A Cage Match for the TV Home Screen

Fox’s plan to acquire Roku is one of those deals that looks obvious only after someone finally has the nerve to do it ...

Commodore Callback Revives the Flip Phone for the Digital Detox Era

The Callback strikes an interesting balance between modern connectivity and retro design, observed Mark N. Vena, president and principal analyst of SmartTech Research, a technology advisory firm in Las Vegas. "It delivers enough functionality to stay relevant without trying to compete head-to-head with flagship smartphones, which is exactly the point," he told TechNewsWorld...

ANALYSIS

Apple's WWDC26 Wasn't Flashy. That Was the Point

Apple’s WWDC26 was not the kind of event that sends the tech world into a collective sugar high ...

AI Integration, Child Safety Touted by Apple at WWDC26

"I think Apple was exceedingly cautious," added Mark N. Vena, president and principal analyst at SmartTech Research in Las Vegas "When you flash back two years, when they made a lot of promises about Siri and Apple Intelligence, and then they disappointed people," he told Tech...

New Research Suggests Apple Could Expand the Foldable Market

Foldable smartphones have been the next big thing for several years, and that is exactly the problem. The category has generated plenty of hype, engineering swagger, and “future of mobile” headlines. What it has not achieved is broad mainstream adoption ...

Nvidia Raises Ante in AI PC Market With RTX Spark

"Undoubtedly, the early buyers will be developers, creators, AI researchers, prosumers, and enterprises that want local AI power without buying full data-center gear," said Mark N. Vena, president and principal analyst at SmartTech Research, a technology advisory firm in Las Vegas...

LinkedIn to Launch Campaign Against 'AI Slop'

The biggest challenge is that nobody can define AI slop cleanly without also sweeping up legitimate AI-assisted work, maintained Mark N. Vena, president and principal analyst of SmartTech Research, a technology advisory firm in Las Vegas "A thoughtful post drafted with AI may ...

Apple Hedges Bets on Chips in Talks with Intel, Samsung

The specter of future disruptions appears to be driving Apple's talks with chip makers. "Apple is finally getting out from under the thumb of global chaos and the constant 'what-if' of a conflict in Taiwan," argued Mark N. Vena, president and principal analyst at SmartTech Research, a technology advisory firm in Las Vegas...

OpenAI Eyes AI Agent Phone, Kuo Says

The real question is not whether OpenAI can build a phone, but if it can make the phone feel outdated, noted Mark N. Vena, president and principal analyst at SmartTech Research, a technology advisory firm in Las Vegas "If OpenAI ships just another glass slab with a smarter cha...

ANALYST COMMENTARY

Adobe Positions Itself as the AI Control Layer for CX

Adobe Summit 2026 made one thing clear: Adobe refuses to be seen as nervously adding AI to legacy products. It intends to build the operating model for customer experience and marketing in the agentic era ...

Experts Warn AI Could Deepen Income Inequality

Mark N. Vena, president and principal analyst at SmartTech Research, a technology advisory firm in Las Vegas, maintained that AI will absolutely create outsized early winners, and much of that value will initially concentrate within a relatively small group of hyperscalers, model providers, and platform companies...

ANALYST COMMENTARY

MediaTek Looks Much More Like a Power Player

MediaTek is no longer just a volume chip supplier. At its recent Analyst Day in San Francisco, the company made a clear case that it intends to compete as a top-tier player across AI, mobile, and edge computing — and reshape how the industry views its role ...

SEO Here to Stay, Say Marketing Leaders

"AI search won't replace SEO, but it will absolutely demote old-school SEO from king to one part of a bigger system," maintained Mark N. Vena, president and principal analyst at SmartTech Research, a technology advisory firm in Las Vegas "SEO still powers discoverability at th...

Microsoft Pledges Quality Improvements for Windows 11

Despite Microsoft's optimistic outlook for Windows 11 in the coming year, the facts about the operating system are stark, contended Mark N. Vena, president and principal analyst of SmartTech Research, a technology advisory firm in Las Vegas "Windows has let too much friction p...

ANALYST COMMENTARY

Nvidia's Clawbots: The Hype Might Be Justified

Nvidia doesn’t just launch technology. It defines the language that shapes markets -- and in tech, language often defines the market itself. In the traditional PC, server, and storage eras that defined much of the first two decades of the 21st century, the terminology was mostly dry and functional ...

AI Apps Generate Revenue but Struggle With Retention

"At a high level, AI apps can charge more because users walk in expecting magic speed, and a shortcut to doing hard things faster, so willingness to pay starts high," explained Mark N. Vena, president and principal analyst with SmartTech Research, a technology advisory firm in Las Vegas...

ANALYSIS

Apple Accelerates Its Unified Silicon Strategy

Apple’s latest Mac announcements may look like routine upgrades. Look closer, and a deliberate strategy behind the new MacBook Neo and updated MacBook Pro lineup becomes clear ...

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