Expert Advice

The most effective podcast advertising is delivered by the host. While this makes many marketers uneasy, the risk can pay off because the targets will listen and remember the message.

The economic implications of Covid-19 have been devastating for many sectors and individuals. As we head into the summer of 2021 anticipating that most places in the U.S. will be fully open for business, many industries are looking at what the post-Covid recovery will mean for them. For sales profes...

Important as it is to continually acquire new customers, it's every bit as vital for businesses to nurture existing clientele. The E-Commerce Times talked with several experts in customer engagement to get their thoughts about why it's critical to cultivate current customers -- and how to encourage ...

Even the most customer-centric businesses can overestimate their performance or miss the broad trends in customer behavior. That is why NICE inContact conducts annual surveys that track the customer experience from the perspective of businesses and consumers. CRM Buyer discussed the recent findings...

Engaging in disaster recovery requires a company to think about many things, but despite the long checklists that are created to accomplish DR, there are some areas that frequently get overlooked in business continuity and disaster recovery planning. With this in mind, it is imperative to address al...

When it comes to marketing strategies, nothing is more important than analyzing and measuring the actual effectiveness, influence, and ROI of every campaign. Understanding the contribution of every channel and the customer conversion process enables marketers to adapt and adjust accordingly. Let's d...

EXPERT ADVICE

The Three C’s of Optimizing CRM Data

Monitoring and maintaining your data is an ongoing, strategic process. By educating your CRM users -- and making their data entry process as easy as possible -- you can ensure that better-quality data will be entering the system. Here's how you can give your company a true advantage -- and empower e...

EXCLUSIVE INTERVIEW

Lessons Learned From the SolarWinds Supply Chain Hack

In a recent Linux Foundation blog post titled "Preventing Supply Chain Attacks like SolarWinds," the foundation's Director of Open Source Supply Chain Security, David A. Wheeler, adamantly pushed the need for software developers to embrace the LF's security recommendations. Given the magnitude of th...

When the COVID-19 pandemic hit, many investors began to hold their funds back and we're waiting to see how things unfold. But at the same time, crisis often precedes opportunity -- and while M&A activity was down overall last year, when you look at the data more closely you will see a flurry of ...

Today, change feels more common than stability. On top of all the uncertainty, sales professionals face increased demands while rebuilding the pipeline. Yet it's clear that there is still business to be won. But first we must assess the new realities this pandemic has brought on. Here are five ways ...

Although DIA can have a steep price tag and some installation complexity, most companies will opt for a dedicated connection at offices or data centers with mission-critical operations. Let's explore the benefits of a DIA circuit, as well as some potential considerations and drawbacks, to help deter...

Instead of legacy security models that differentiate a "trusted" interior from an untrusted external one, zero trust instead assumes that all networks and hosts are equally untrustworthy. Once this fundamental shift in assumptions is made, you start to make different decisions about what, who, and w...

Ask anyone in the e-commerce space and they'll tell you: it's a numbers game. The numbers we rely on every day offer insights into every aspect of our competitive industry, from the click-through success of advertising campaigns to the conversion rates of specifically placed "Buy Now" buttons. Yet i...

Amazon recently confirmed that it is facing fulfillment center capacity limitations. This is one reason why its Direct Fulfillment program that allows vendors to ship directly from their warehouses to their customers, is going to become increasingly prevalent. Amazon sellers should prepare to adopt ...

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