Spotlight, a new short video service launched by Snap on Monday, is set to take on the leaders in the space. Moreover, it has pledged to prime the creative engines of Snapchatters making videos by divvying up a daily pool of US$1 million for the day's best content. Many Snapchatters will earn each day, and those who create the top Snaps will earn the most for their creativity...
When we decided on a plug-in hybrid, after a lot of research it narrowed down to three with the right balance of performance and efficiency. Those were the Audi Q5 e, the BMW X3 Plug-in Hybrid, and the Volvo XC60 Recharge. Let's walk through what we ended up with, and why, because it wasn't at all ...
Last week Apple announced a partial pivot away from x86 to ARM with one of those claims so outrageous it could have only come from Apple. The company claimed its new ARM-based PCs would outperform 98 percent of those already in the market. No proof points, no material examples, no listed benchmarks...
When it comes to an appetite for data, social media outfits are the most voracious, according to a recent study released by cybersecurity company Clario Tech. The analysis of nearly 50 of the world's biggest brands found that Facebook collects more than 70 percent of all the data it can collect lega...
Google found itself in the crosshairs of government regulators Tuesday as the U.S. Justice Department filed a civil lawsuit against the tech giant for unlawfully maintaining a monopoly in online search services and in search advertising. "This is a monumental case for the Department of Justice and, ...
The upcoming holiday season is looking much different than anyone would have suspected this time last year. Forget about the customary long lines to buy gifts for loved ones and friends this year -- if you can even find a store that is open. All of these changes make it critical for marketers to ada...
Marketers must adapt to changing circumstances. They also have to play better hunches when handling supply and demand issues. In this constantly changing marketplace, supply and demand are moving targets. So why are advertisers not fully capitalizing on the new situation? Many marketers have not yet...
Google has taken a step toward controlling spam voice calls on Android devices with a new addition to its phone app. The "Verified Calls" feature will display a caller's name, logo, reason for calling and a verification symbol indicating a business has been verified by Google. The service will initi...
Ask anyone in the e-commerce space and they'll tell you: it's a numbers game. The numbers we rely on every day offer insights into every aspect of our competitive industry, from the click-through success of advertising campaigns to the conversion rates of specifically placed "Buy Now" buttons. Yet i...
The fact is that people tend to judge us by our appearance. For a lot of folks on video calls, that appearance has degraded sharply this year. Wrinkled clothing, no makeup, partial beards, hair on men down to their shoulders, and work locations that are sloppy, dingy and dark. These all have become...
Customer loyalty has increased drastically in the last five years, though it has not reached boom status for many brands. Winning repeat business is increasingly difficult, especially with the economic uncertainty brought on by COVID-19. New studies reveal how solidly personalization in marketing dr...
Google's domination of the online ad market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the "messy middle" -- ...
Advertising for software and hardware designed to stalk and spy on people will soon be banned on Google. Promotion of products or services that are marketed or targeted with the express purpose of tracking or monitoring another person or their activities without their authorization will be prohibite...
Twitter on Tuesday notified business clients that their personal information, including email addresses, phone numbers, and the last four digits of their credit card numbers may have been compromised. Self-serve advertisers that viewed billing information on ads.twitter.com or analytics.twitter.com ...
A browser that has received plaudits for privacy protection has been exposed for redirecting Web searches to make money. Brave, a browser with some 15 million monthly users, has been redirecting searches for cryptocurrency companies to links that produce revenue for the browser's owners through adve...
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Discard in trash
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