When live streaming first started to roll out across multiple social media platforms, it remained pretty unclear how this new technology would interface with Internet users. More often a source for friends to include one another on events they're missing out on, frequent uses of live video streaming felt experimental in nature. What was it all about? How could ...
Apple has refreshed its iPod touch line of media players with a faster processor, greater storage capacity and improved communications features. The new iPod is built on Apple's A10 Fusion chip, the same processor used in the iPhone 7. According to Apple, the power upgrade delivers two times faster ...
Government efforts to minimize the effects of junk and fake news circulating on social media ahead of this week's EU parliamentary elections may have succeeded, suggest results of a study conducted by Oxford University's Computational Propaganda Project. The European Commission undertook targeted ac...
Facebook has come under fire for its Ad Library application programming interface. The API lets users perform customized keyword searches of all active and inactive ads related to politics or issues of national importance stored in the Ad Library. Released in beta last summer, the archive became ava...
Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennial consumers have been abandoning traditional media channels and instead becoming increasingly invested...
New augmented reality features, an SDK for Stories, and a games platform highlighted Snapchat's first developer's conference. AR features announced at Snap's first Partner Summit: solving math problems by pointing the app's camera at them; AR effects for monuments, pets and people; buying what the c...
Influencer marketing is one of the fastest-growing ways to get a message out there. It uses the popularity of people who have many followers and a wide reach, to market products and sway opinions. It's very much a marketing strategy for the social media age. "Influencer marketing is one of the faste...
It's time to get strategic about winning over Gen Y. Members of the millennial generation, or Generation Y, were born roughly between 1980 and 2000. They're the largest age cohort in human history, making up about 25 percent of the entire global population. When they're mentioned in headlines, howev...
One of the things I mention very infrequently is that I was groomed to be a CEO from a very early age. On top of my three management degrees and CMA certificate, I participated in two IBM programs that provided access to a massive amount of resources that detailed both the success and failure of com...
You'd be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the future, Gartner claims smart personalization will enable businesses to boost their profits by up...
Instagram has introduced Checkout on Instagram -- an in-app purchasing tool -- as a closed beta for consumers in the United States. Among the 20 participating brands are Adidas, Nike, Burberry, Dior, Huda Beauty, Prada and Michael Kors. "Users in the U.S. can buy from a majority of these brands star...
Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked S...
The good news is that of the many troubles Facebook has, privacy seems to be front and center for both CEO Mark Zuckerberg and COO Sheryl Sandberg. The question is, will the actions they take to address the company's privacy issues be enough? If not, this is the kind of problem that can and will cau...
There's a reason that Amazon's stock skyrocketed 28 percent in 2018, a notable outlier amid the broader market trends. The behemoth retailer is bolstered by a few key differentiators when stacked against the competition -- but let's backtrack for a moment to examine the state of the current online m...
Google wants to become your digital shopping catalog through shoppable ads. The company on Tuesday said it is testing a new format on a small percentage of traffic with select retailers. Merchants can highlight multiple products available for sale within a sponsored ad among Google Images results. G...
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Post-Open Licensing Could Offer Software Devs Funding Alternatives
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Brute Force Password Cracking Takes Longer, But Celebration May Be Premature
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Hacker Nation: The World’s Third-Largest Economy
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Business Buyer’s Guide for a Better PC Purchase
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SevaCare Blood Pressure Monitor Offers Affordable Home Health Assurance
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Qualcomm Makes the Smart Home Work
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Upgrading to Ubuntu 24.04 LTS Noble Numbat: Step-by-Step Guide
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Paranoia in the Home: 1 in 3 Americans Worried About Their Smart Gadgets Being Hacked
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Intel Fights Back, Major AI Threats Ahead, and Michael Dell Is Back, Baby!
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Qualcomm Chip Closing Performance Gap With Apple M3 in Leaked Benchmarks
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Proton Adds Passkey Support to Password Manager, Knocks Big Tech
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AI-Powered Software Offers Breakthrough for Treating Dyslexia
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Affiliate Marketing Contributing to Substandard Search Results: Study
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Disorganization, Not Cost, Fuels the IT E-Waste Crisis
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Pundit Predicts Apple AI Will Be Bound to iPhone, Analysts React
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Tech Coalition Launches Initiative To Crackdown on Nomadic Child Predators
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