Not so long ago, marketing usually meant gathering some demographic data, placing ads in selected print and broadcast media, stuffing mailboxes with direct mail, plastering the countryside with billboards, and more recently, bombarding the universe with spam. As technology advances and consumers' expectations and digital sophistication rise exponentially, marketers no longer can focus on delivering static messages, regardless of ho...
I'm struck by the extent to which Apple and Tesla are executing a model very similar to IBM's. While IBM has evolved to put the customer at the center always, Apple and Tesla are nuanced in that respect, much like IBM was in the past. I worked at IBM when it imploded in the early 1990s, so I can spe...
Selling on Amazon can be an extremely profitable business all on its own. Third-party sellers like small business owners and authors on Amazon's marketplace account for 58 percent of gross merchandise volume. This growing space provides a huge opportunity for entrepreneurs to make a massive profit.
Chatbots have become an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions. "Chat apps are ef...
For B2B sellers, keeping pace with customer expectations is anything but easy. Accustomed to the simplicity and convenience that has become common across B2C transactions, buyers expect more from B2B sellers than ever before. Make the most of a growing B2B e-commerce market by considering the unique...
As the world has become increasingly digital, the retail industry has gone through tremendous transformation. To survive in the competitive landscape and keep up with evolving customer preferences, merchants have had to adapt and learn how to deliver the seamless omnichannel experience that shoppers...
Target has reported higher gains in last year's holiday sales, largely due to improved e-commerce strategies and store makeovers, and has offered an upbeat outlook for 2019. The company said that its stores fulfilled nearly 75 percent of its fourth-quarter digital sales. Target's earnings rose 4.5 p...
Given today's data and technological advancements, coupled with an abundance of choices for consumers, the importance of loyalty has never been greater. The marketing landscape has shifted as power has moved from sellers to buyers, and businesses have realized a heightened need for customer loyalty...
Photo-hosting service Photobucket in May quietly restored third-party hosting of photos, reversing its unpopular year-old policy that required users to pay nearly US$400 in subscription fees for hosting privileges. Many irate users had reacted to the policy by claiming their photos were "taken hosta...
Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they ha...
What would it take to cause Apple to fail? While Steve Jobs was alive, the prevalent belief was that it would take his removal from the firm. That has happened, but Apple's valuation and reserves are higher. Although the foundational element is gone, no one really went after Apple hard until last we...
Tesla is like Apple in that it represents a revolution in thinking. Although everyone seems to focus on the electric power plant, that is really a small part of the Tesla revolution, and I'm convinced that if Musk were to launch an almost-identical company but with gas engines, it would cut through ...
I don't know about you but I can't seem to get out of my head the image of that poor Asian doctor who, seemingly unconscious, was dragged off that United flight. The fact that the airline did that to a 69-year-old doctor just so it could save money moving employees around is nearly as unbelievable a...
It seems like yesterday -- not 10 years ago -- that Steve Jobs took the stage at MacWorld to debut Apple's latest new gadget: the iPhone. It was three devices in one, he declared at Moscone West in San Francisco. It was a widescreen iPod with touch controls, a revolutionary mobile phone, and a break...
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
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DiagnosUs App Uses Gamification To Fill Gaps in Medical Education
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AnkerWork PowerConf C300 Webcam Delivers AI-Powered Excellence in a Compact Design
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Chip Wars of 2024: Will a Cell Phone Take the Laptop Crown?
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Apple Sets New Bar for Competitors With Intro of M3 Chip Series
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Casino Breaches Expose Why Identity Management Is at a Crossroads
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The Realities of Switching to a Passwordless Computing Future
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Wind River Linux Drives New Solutions for Software-Defined Vehicles
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AI With Attitude: Musk Venture Raises Curtain on ChatGPT Competitor ‘Grok’
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More Linux Malware Means More Linux Monitoring
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Impressions of Meta Quest 3: The Must-Have VR Gift for the Holidays?
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Hacker Advocates Turning Tracking Tables on Law Enforcement
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Qualcomm Takes Aim at Redefining Mobile and PC Technology
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New Commercial Operating Models Needed To Advance Life Sciences Tech
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Noorio B310 AI-Powered Camera Spotlights Better Outdoor Security
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Leverage the Power of Data To Monitor Home Energy Efficiency
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How Low-Code/No-Code Platforms Can Help Manufacturers Embrace IoT
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https://www.technewsworld.com/story/it-and-security-leaders-baffled-by-ai-unsure-about-security-risks-study-178716.html
IT and Security Leaders Baffled by AI, Unsure About Security Risks: Study
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Cyber Insurance Costs Rising, Coverages Shrinking: Report
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Gen Z, Millennials Turning to TikTok for Career Advice
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Qualys Discovers Critical Linux Flaw ‘Looney Tunables’
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New Report Finds Sharp Rise in Sextortion of Teen Boys
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AnkerWork B600 Video Bar Lights Up a Better Conferencing Experience
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SatCo Makes First 5G Call via Satellite Using Everyday Smartphone
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Google Invites Public To Test Drive Its AI Chatbot Bard
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Disorganization, Not Cost, Fuels the IT E-Waste Crisis
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Apple Sets the Bar for Virtual Launch Events
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Musk Rolls Dice With Drastic Rebranding of Twitter
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DARPA Moves Forward With Project To Revolutionize Satellite Communication
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Modern EdTech Goes Beyond Coding to Career Preparedness
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One More Thing…Apple Unveils Vision Pro Mixed-Reality Headset at WWDC23
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AI Expert Claims Big Tech Using Fear of AI To Scare Up Profits
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The Problem With Suing Gen AI Companies for Copyright Infringement
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Study Finds EV Battery Replacement Rare, Most Covered by Warranty
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Apple Vision Pro and Why the Goovis G3 Max May Be Better
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Apple and the Art of the Intelligent Refresh
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‘Women Don’t Play’ Confronts Gender Disparity in the Tech Industry
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