The fifth annual Customer Expectations Report from Gladly reveals what today's consumers want from brands, especially when shopping online. The report describes how consumers' expectations of retailers have changed in the last year amid a global pandemic and an online shopping boom. Also suggested is that online shoppers tend to prefer human agents over digital assistants...
Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so impor...
"Sales engagement" is not a new concept, but the premise around its application has matured over the last few years. So, what is it? If you want the TL;DR version, it's the process of engaging with new sales opportunities quickly and persistently, with a cadence designed to connect, using multiple c...
"Everybody's using technologies like artificial intelligence, predictive analytics, marketing automation tools, search engine marketing and lead analytics tools," said Michelle Cirocco, head of global marketing for Televerde. "We're using all these tools and technologies to identify who we should co...
Microsoft is taking a bottom-up approach to customer relationship management with the second release of its CRM software, but one analyst said the software giant won't stay in the small market forever. "It makes sense to come from the bottom," Joe Wilcox, senior analyst, Jupiter Research, told CRM B...
The adoption earlier this month of a new e-mail security technology by e-commerce merchant Amazon.com, Internet service provider RoadRunner and Internet security firm IronPort Systems signals what industry watchers say might be the start of a trend that will harden e-mail from phishing and spamming ...
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