Microsoft Makes Verizon Play With WinPho 7 Trophy
May 19, 2011 11:44 AM PT
Verizon Wireless announced Thursday that it will release its first Windows 7 smartphone, the HTC Trophy 7, for sale online May 26.
Windows Phone 7 devices are the only smartphones that let owners play games with Xbox Live subscribers, Verizon said.
This is the another smartphone in Verizon's lineup emphasizing its gaming capabilities in Verizon Wireless's lineup. The Sony Ericsson Xperia Play hits retail shelves May 26.
Putting the focus on gaming, Verizon Wireless announced that consumers who buy an HTC Trophy 7 before July 15 will get a free Xbox 360 console game.
"They're really pushing the Xbox feature, and that sounds to me like they're going for the male teenager-to-30-something gaming user," Ramon Llamas, a senior research analyst at IDC, told TechNewsWorld.
"With its iPhone launch and now the launch of Windows Phone 7 handsets, Verizon is trying to appeal to a younger demographic," Dmitriy Molchanov, an analyst with the Yankee Group, suggested.
"Windows Phone 7 enthusiasts tend to be data-hungry millennials," he told TechNewsWorld.
"We're giving customers more options, and with the HTC Trophy, customers who want a Windows Phone 7 smartphone, access to Xbox Live, the ability to edit Microsoft Office documents and more now have a device to do all that while on the Verizon Wireless 3G network," Verizon Wireless spokesperson Albert Aydin told TechNewsWorld.
Snuggling Up to the HTC Trophy 7
The Trophy 7 weighs just under five ounces with a battery. It has a 3.8-inch 480 by 800 WVGA touchscreen with pinch-to-zoom capability.
It is about 4.7 inches long, 2.4 inches wide and half an inch deep. The smartphone comes with a 3.5mm stereo audio jack and has a standard micro-USB slot.
Sensors include a digital compass, a proximity sensor and an ambient light sensor.
The HTC Trophy 7 is pre-loaded with HTC Hub, which offers access to weather and stock reports, a photo enhancer, a sound enhancer and other features. The device has a Pictures hub that lets owners see photos from their camera as well as their Facebook and Windows Live accounts.
Its Music and Videos Hub, powered by Microsoft Zune, lets owners listen to radio, download music and access other entertainment features.
The HTC Trophy 7 has a 5 MP rear-facing color camera with autofocus, flash and 720p HD video recording capability. It runs Windows Phone 7.
The HTC Trophy 7 supports CDMA for domestic use and enables roaming on 2G and 3G GSM/HSPA networks when used overseas, HTC spokesperson Keith Nowak told TechNewsWorld.
The smartphone lets owners play console-quality video games on Windows Xbox Live, Verizon Wireless claims.
The Trophy will sell for US$149 with contract. Owners have to pay $29.99 per month for Verizon Wireless's unlimited data package. The carrier doesn't charge fees to access Xbox Live on the HTC Trophy, Aydin stated.
Deconstructing the HTC Trophy
Overall the HTC Trophy 7 might not qualify as a top-line, figurehead smartphone.
For example, there's no indication on HTC's website that the device's memory can be expanded with memory cards, a feature available for some time in other smartphones.
Further, it has only a single-core processor, whereas many of its high-end competitors have dual-core processors, the Yankee Group's Molchanov pointed out.
Also, the HTC Trophy 7 only has one camera, whereas most other high-level smartphones have two.
"Unless you have a really cool app on board that leverages the camera, it's just a camera," IDC's Llamas said. "It's nice to have HD video recording but where are your bar scanner and augmented reality capabilities? These depend on the camera," he elaborated.
"I'd have to agree the hardware specs lag those on other phones," Molchanov remarked.
"I'd focus a little more on the fact that this is Verizon's first Windows Phone 7 smartphone," Molchanov said. "It will add diversity to their portfolio and will attract younger demographics." Girls and Boys, Come Out to Play
The HTC Trophy 7 is not the only smartphone offering access to Xbox Live. HTC's other WinPho7 smartphones also do this, Molchanov pointed out.
"It looks like Verizon's trying to segment their user base more," IDC's Llamas said.
"Gaming's very popular, behind SMS texting and social apps, and if you're going to have something beyond the entry-level gaming stuff like 'Angry Birds,' go for the hardcore gamers who want to spend more money on the device, the games, and probably on data. This is going to be the way to best serve that segment of that population," he added.
However, he currently has no data on just how many smartphone users are hard-core gamers.