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The Sphere of Influence: How Lenovo Brought Vision Back to CES

Lenovo Tech World 2026 at The Sphere in Las Vegas
Image created with AI

Walking out of the Las Vegas Sphere after Lenovo’s Tech World event last Tuesday at CES, the contrast was jarring. Inside, I witnessed a cohesive, immersive roadmap for the next five years of the AI era. Outside, on the CES show floor, the rest of the industry seems stuck in a loop of incrementalism — pitching slightly faster gadgets and “smart” toasters with little thought to the ecosystem they inhabit.

For years, CES has devolved into a bazaar of disparate specs. Vendors arrive with their Q1 SKUs, hoping to move units, but utterly failing to articulate where the industry is actually going. Tuesday night, Lenovo shattered that mold. By taking over the Sphere, they didn’t just buy the biggest screen in Vegas; they used it to project a vision that rivals the industry-defining keynotes of the 90s, when Microsoft and Intel (Wintel) dictated the future of personal computing.

Lenovo has effectively taken that mantle. While other OEMs are waiting for silicon providers to tell them what to build, Lenovo is defining the architecture of the AI century — from the pocket to the cloud — and dragging the rest of the industry along with them.

While others pitch AI products they barely seem to understand or use themselves, Lenovo is showcasing solutions they are aggressively using themselves, and it shows. One observation, during their event: they had a talented female soccer (football) player performing some amazing things to the song “Golden” from KPop Demon Hunters. I think they should have instead chosen the song “This Is How It’s Done” because what they did at CES 2026 was very much how it should be done.

This week, let’s unpack how Lenovo used CES to present a cohesive AI roadmap — one that spans devices, infrastructure, and orchestration — and why that kind of end-to-end thinking now matters more than ever. We’ll close with my Product of the Week, a personal AI concept that hits much closer to home.

The IBM Parallel: A Return to Holistic Leadership

The breadth of Lenovo’s presentation was staggering, covering everything from rollable concept PCs to liquid-cooled AI factories. This comprehensive approach draws a striking historical parallel with IBM at its peak. When IBM was the undisputed world technology leader, they didn’t just sell you a mainframe; they sold you the infrastructure, the software, the terminal, and the service to make it all work.

Lenovo is aggressively positioning itself as the Big Blue of the AI age. They are no longer just a box mover; they are an outcome provider. Whether it is the new Legion Pro Rollable concept or the enterprise-grade ThinkSystem servers, the message was clear: they own the entire stack. This end-to-end control allows them to optimize for “Smarter AI for All” in a way that fragmented competitors simply cannot match.

Solving the Data Center Energy Crisis with Neptune

One of the most critical issues facing our industry is the insatiable power appetite of generative AI. While other vendors at CES are waving their hands at “2040 sustainability goals,” Lenovo put actual hardware on stage that solves the problem today.

They showcased their 6th Generation Neptune liquid-cooling technology, a solution that is miles ahead of the air-cooled legacy systems clogging up competitors’ booths.

Lenovo Neptune liquid cooling technology

Photo by Author

As AI models grow exponentially, traditional cooling is hitting a thermodynamic wall. Lenovo’s Neptune tech allows for massive density and performance without melting the grid. By integrating this advanced liquid cooling directly into their AI infrastructure, they are providing a lifeline to data centers facing regulatory caps and energy shortages. This is the difference between pitching a product and solving a global infrastructure crisis.

Personal Tech Reimagined: From Wrists to Rollables

While the infrastructure story was compelling, Lenovo didn’t neglect the personal devices that act as our interface to this new intelligence. Unlike the “slab updates” seen elsewhere at CES, Lenovo’s prototypes and new products felt genuinely adaptive.

The star of the show was the ThinkBook Auto Twist AI PC. Originally a concept, this is now a shipping product (arriving June 2026) that fundamentally changes how we interact with a laptop. It features a motorized hinge that automatically rotates the screen to face you as you move around the room.

Lenovo ThinkBook Auto Twist AI PC

Photo by Author

For presenters and hybrid workers, this is a game-changer. It solves the “static camera” problem without requiring a dedicated cameraman. Even better, when you leave your desk, the laptop automatically closes its lid to secure your data physically. It’s a level of robotic utility we haven’t seen in PCs before.

On the mobile front, Motorola expanded its foldable dominance with the Razr Fold — its first “book-style” foldable to complement the flip-style Razr. I carry the Pixel 10 Fold, but it is clearly inferior to this new phone with less capable cameras (this new phone has 50 megapixel cameras) and no Qualcomm Snapdragon processor (Snapdragon provides better image quality and sound).

Motorola Razr Fold

Photo by Author

With an 8.1-inch internal canvas, this device finally bridges the gap between phone and tablet, leveraging Lenovo’s Smart Connect software to hand off tasks seamlessly to your PC. It’s not just a bigger screen; it’s a dedicated workspace that folds into your pocket.

Finally, the Legion Pro Rollable concept drew gasps from the crowd. We’ve seen rollable TVs, but applying this to a gaming laptop is brilliant. The screen physically unrolls from a standard 16:9 aspect ratio to an ultra-wide 24:9 at the touch of a button.

Lenovo Legion Pro Rollable concept 16-inch gaming laptop

Photo by Author

This gives gamers and data analysts the immersion of a desktop monitor setup in a form factor that still fits in a backpack. It highlights Lenovo’s willingness to experiment with form factors that others are too timid to touch.

Flipping the Script on Silicon Valley

For the last two decades, the power dynamic in tech has been top-down: Intel or Nvidia released a chip, and the OEMs built a box around it. Lenovo is flipping this script.

Throughout the Tech World presentation, it became evident that Lenovo is moving from an integrator to an architect. By defining the user experience — like the Auto Twist’s motorized needs or the Rollable’s power requirements — first, they are beginning to force component providers to build to Lenovo’s specifications. This mirrors how IBM once dictated terms to its suppliers.

The ‘Super Agent’ Overlay: Why Orchestration is King

Perhaps the most disruptive announcement was Lenovo Qira (and the broader AI Now ecosystem), their vision for a unified AI orchestration layer.

Lenovo Qira presentation at Tech World

Photo by Author

Currently, using AI is a fragmented mess. You go to ChatGPT for text, Midjourney for images, and maybe a local model for private data. It’s clunky. Lenovo’s approach is to build an “AI Super Agent” that sits above these models.

Lenovo AI Orchestrator

Photo by Author

This orchestration layer dynamically chooses the best engine for the task. If you ask for a summary of a confidential financial report, the system intelligently routes it to the local NPU on your ThinkPad to protect privacy. If you ask for a travel itinerary, it routes it to a public cloud model.

This is unique in the market. It moves the user relationship away from the model provider (like OpenAI) and anchors it to the device provider (Lenovo). It is exactly what users want: they don’t care which AI does the work, they just want the result. By owning the orchestration layer, Lenovo makes itself the gatekeeper of the AI experience.

Wrapping Up

Lenovo’s event at the Sphere was a masterclass in corporate strategy. While the rest of CES 2026 feels like a noisy flea market of disconnected gadgets, Lenovo presented a unified theory of computing.

By addressing the energy crisis with Neptune, reinventing personal form factors with the Auto Twist and Razr Fold, and solving AI usability fragmentation with their orchestration layer, they have arguably cemented themselves as the singular leader in AI solutions. Lenovo is not just participating in the AI revolution; it’s engineering it.

Tech Product of the Week

Lenovo’s Project Maxwell

At Lenovo Tech World during CES 2026, the company — via its Motorola subsidiary — unveiled a proof of concept that might just be the most important personal safety device I have ever seen.

Dubbed Project Maxwell, this AI Perceptive Companion from Motorola’s 312 Labs is designed to be a wearable set of always-on eyes and ears. While still a prototype, it demonstrates a future in which our devices don’t just wait for commands but actively understand and document the world around us.

Concept image of an AI-enabled personal safety wearable designed to capture situational context.

AI-generated image illustrating the role of a personal safety wearable in high-risk situations.

For me, the utility of such a device is not academic — it is visceral. In 2013, I was nearly killed at an illegal party organized on Facebook. The environment was chaotic, and when violence broke out, the lack of objective evidence made the aftermath a nightmare of conflicting stories.

Had I been wearing a device like Project Maxwell, its “full scenario data” collection could have provided an indisputable record of the aggression as it escalated, potentially alerting me to the danger earlier or, at the very least, providing authorities with clear footage of the perpetrators.

This pattern of vulnerability continued when a group of kids attacked me at a park. In the heat of the moment, my ability to recall specific facial features or clothing details was compromised by adrenaline and shock. Tragically, those same individuals went on to nearly kill another man the following week. If I had been equipped with Project Maxwell, its Multimodal Perception Fusion would have captured high-fidelity video and audio of the attackers, likely leading to their immediate identification and arrest, and preventing the subsequent near-fatal assault.

More recently, I sat down on a picnic bench late last year and was immediately met with a violent response from a man nearby. It was a baffling, unprovoked incident where context was everything. A device like Project Maxwell would have recorded the benign nature of my actions and the subject’s immediate, unjustified aggression. This kind of “intention capture” is critical in legal situations where it is often your word against theirs.

Beyond my own harrowing experiences, the implications for family safety are profound. Imagine your children or elderly parents wearing a discreet device that not only tracks their location but also understands their environment. It could detect distress in their voice or aggression in others, potentially triggering alerts to loved ones or law enforcement. This is the promise of Motorola’s new Qira ecosystem — a unified intelligence that protects as much as it assists.

Furthermore, this technology lays the groundwork for a true personal digital twin. By continuously observing your interactions, the AI learns your preferences, your history, and your specific context far better than any LLM trained on generic data ever could. It moves us from an era of dumb terminals to intelligent partners who know us, watch out for us, and help us navigate an increasingly unpredictable world.

Project Maxwell is my Product of the Week because it represents a shift from technology that distracts us to technology that defends, and potentially, defines us.

Rob Enderle

Rob Enderle has been an ECT News Network columnist since 2003. His areas of interest include AI, autonomous driving, drones, personal technology, emerging technology, regulation, litigation, M&E, and technology in politics. He has an MBA in human resources, marketing and computer science. He is also a certified management accountant. Enderle currently is president and principal analyst of the Enderle Group, a consultancy that serves the technology industry. He formerly served as a senior research fellow at Giga Information Group and Forrester. Email Rob.

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